Thankfully, I’m wearing my Apple Watch
Apple Watch launch real-life stories of rescue and recovery in China, with TBWA\Media Arts Lab, Shanghai.
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In China, a growing number of people who say their lives have been impacted, sometimes saved, by Apple Watch are taking to social media to share their stories. Different situations, same sentiment: gratitude.
To amplify these real-life stories, Apple is launching a podcast in China featuring Apple Watch users and their experiences, anchored in potentially life-or-death moments where the device made a decisive difference.
Titled Thankfully, I’m Wearing It, inspired by an emerging phrase organically used among Apple Watch users, the campaign brings together three deeply personal accounts of rescue and recovery powered by Apple Watch features.
The work was created by agency TBWA\Media Arts Lab, Shanghai and directed by Winnie Lu at The Loft Films.
