Terminix introduces new brand platform Terminix It
For the first time in nearly two years, Terminix, a Rentokil Terminix Company, is reinvesting in brand advertising in 2024, by introducing a new brand platform and creative campaign inviting customers to “Terminix It”.
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Designed by Terminix's new agency of record FCB Chicago (appointed December 2023), Terminix It, aims to accelerate Terminix’s growth in the pest control category.
The strategy of this new work drives distinction for the brand through speed and efficiency, which is what customers care about most in their pest control service. This reinforces the thoughtful and compassionate experience that is unique to the Terminix DNA.
With over 95 years of pest control experience, more customers trust Terminix every day to help them get rid of it. So, don’t stress about it. Don't wait to deal with it Terminix It.
The Terminix It brand platform and, When Pests Show Up, So Do We, creative campaign features 10 individual, :15 second, live-action spots for TV and OLV, eight individual, six-second, animated live films, social media, streaming audio, display banners, OOH and print advertising.
The creative content features a variety of pests: ants, spiders, roaches, termites, mosquitoes, rodents, bed bugs and hornets. The creative content assists in highlighting the variety of pest treatment and services Terminix offers.
The launch of this new work follows the announcement of Pedro Pérez as Chief Creative Officer for FCB Chicago, following the appointment of Andrés Ordóñez as Global Chief Creative Officer for FCB.
