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Telstra – Happy Internetting - Film Compilation

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Continuing the telecommunications brand’s reputation for eye-catching craft – this time in the 2D, digital form – this colourful, animated campaign, directed by Mathieu Betard and created by Bear Meets Eagle On Fire, honours the diversity of ‘internetters’ on Telstra’s network.  

Titled Happy Internetting, the initiative consists of ten 15-second films, brought to life by illustrator Dave Arcade and VFX/ animation studio Mathematic. Each thoughtfully designed clip takes us into the stylised, isometric worlds of different web users from all-in gamers to recipe wranglers, packed with fun references to memes and internet lore and paired with a witty, rhyming narration.  

Micah Walker, Chief Creative Officer, BMEOF said: “Everyone has their own internetting interests and quirks that make service and performance matter to them. We just wanted to highlight those in a way that felt celebratory and then offer them deals and upgrades that feel more tailored to those interests. 

Telstra – Happy Internetting - OOH

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