Sting drops a spicy stinger spot for new drink
Plan A brings the heat for Sting in this new commercial.
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When the lights go out, that’s when the real energy takes over.
With Sting Spin, director Jovardi delivers a bold new vision, transforming the raw, underground vibe of a secret party into a charged cinematic spectacle. His approach thrives on contrasts: the silence before the storm, the blackout that becomes the launchpad for a fiery comeback. At the center of it all, Hieuthuhai spins into action, electrified, unstoppable, and larger than life, shifting from trickster to human tornado, igniting the crowd and summoning the red scorpion to roar alive.
The film carries the DNA of Sting: rebellious, youthful, and in constant motion. Inside this exclusive private party, the energy crackles from the very first beat. A 360-degree screen surrounds the crowd, unleashing a mischievous, fiery scorpion, playful yet dangerous, embodying the brand’s untamed spirit.
Credits
View on- Agency Ki Saigon/Ho Chi Minh City
- Production Company Plan A
- Director Jonathan Vardi
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Credits
View on- Agency Ki Saigon/Ho Chi Minh City
- Production Company Plan A
- Director Jonathan Vardi
- Executive Producer Lorenc Hoxha
- Producer Minh Anh Nguyen Thi
- Head of Production Duong Tran
- Production Designer Fosha Zyong
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ki Saigon/Ho Chi Minh City
- Production Company Plan A
- Director Jonathan Vardi
- Executive Producer Lorenc Hoxha
- Producer Minh Anh Nguyen Thi
- Head of Production Duong Tran
- Production Designer Fosha Zyong
Every spin and flash of light intensifies the atmosphere, turning the room into a stage where individuality collides with adrenaline. The spin emerges not just as a visual effect, but as a signature move, a living symbol of power, rhythm, and confidence that only Sting Red can deliver.
Building on the success of Sting Blue, this marks the next chapter in the brand’s journey. Once again, Agency Ki Saigon and Client PepsiCo place their trust in Jovardi and Plan A Production, giving the team the chance to continue writing the story of STING. It’s more than a continuation; it’s a reinvention, pushing the boundaries of what an energy drink film can be, fusing high-octane visuals with a narrative that is dynamic, unexpected, and unapologetically bold.
Produced by Plan A Production, Sting Red is back, spinning harder, glowing brighter, and taking the party to its ultimate peak.
