Stagecoach has got you
Stagecoach, the UK’s largest bus and coach operator, has today unveiled its new emotionally-led brand promise telling passengers, ‘we’ve got you’.
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Rooted in storytelling and brought to life through authentic narratives, Stagecoach's new campaign marks a new creative direction for the brand.
Designed to reposition bus travel as dependable, human and relevant, the campaign aims to build connection with both new and existing customers and by focusing on real-life moments and the everyday importance of reliable travel, Stagecoach is seeking to grow consideration, preference, and ultimately customer journeys. The campaign highlights the company’s commitment to being there for its customers every day, keeping them connected to the people and places that matter most.
The campaign was created by Supersonic and directed by award-winning filmmaker Nate Camponi through Chief Productions and celebrates the quiet heroism of buses and the role they play in supporting people through everyday moments – from rainy commutes to job interviews and everything in between. An acoustic reimagining of I’ve Got You Babe by Sonny & Cher, performed by a local artist, brings character and warmth to the stories.
Credits
View on- Agency Supersonic
- Production Company Chief
- Director Nate Camponi
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Credits
View on- Agency Supersonic
- Production Company Chief
- Director Nate Camponi
- Content Perfect Storm
- Executive Creative Director Don McGrath
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Supersonic
- Production Company Chief
- Director Nate Camponi
- Content Perfect Storm
- Executive Creative Director Don McGrath
“This campaign is a significant step-change for us and an exciting new direction," said Debra Goodwin, Chief Customer Officer at Stagecoach. "It’s more than advertising – it’s about demonstrating what we stand for. ‘We’ve got you’ is a promise to our customers and our commitment to improving our customer experience. It’s the reassurance that Stagecoach is there, day in and day out, making life’s journeys easier, safer, and more connected.”
“‘We’ve got you’ is more than just a new brand positioning, it’s a promise," added Don McGrath, Executive Creative Director at Supersonic. "A promise to do the right thing, and to be there for people. This campaign is all about bringing the line and sentiment to life with authentic, simple and relatable human stories. We are celebrating the everyday and the vitally important role that Stagecoach has in it.”
