Specsavers tells lovers to listen up
The opticians chain unveils the ultimate relationship-aiding device in a cheeky Valentine's campaign created by Golin London.
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Credits
View on- Agency Golin/London
- Creative Director Richard James
- Chief Creative Officer Alex Wood
- Producer Sam Mildner
- Creative Director Elliot Riordan
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Golin/London
- Creative Director Richard James
- Chief Creative Officer Alex Wood
- Producer Sam Mildner
- Creative Director Elliot Riordan
Opticians and audiologist chain Specsavers is breaking taboos this Valentines day (but not the type you might expect) with this playfully misleading campaign developed by Golin London
The subversive spot, The Relationship Aid, reimagines hearing aids as the nation’s must‑have ‘couples’ device’, borrowing the knowingly suggestive tone usually reserved for adult retailers to launch a bold stunt that reveals a simple truth: good hearing (achieved through state-of-the-art hearing aids) can help couples reignite their spark.
Alex Wood, Chief Creative Officer, Golin London, said: “The stigma around hearing aids needed to be disrupted. If hearing is key to romantic connection, then they’re not a boring mark of old age - they're the most exciting couple’s device. Fully committing to this idea created new ways to capture attention and start a more engaging hearing health conversation framed around love, not loss.”
