Snapshots - Dustin Duke, Amazon's Brand Innovation Lab
shots Co-Editor Danny Edwards talks to Amazon Brand Innovation Lab’s Dustin Duke about why the best uses of technology start with a proper idea.
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A24's Google deal tests whether a cult brand can ever really scale
Red Bull has managed it, so too has Patagonia, but other cult brands have suffered when attempting to appeal to the masses. Kriston Rucker, Partner at Love & War, looks at the reasons why, and what A24's new deal might mean for the company.
The girl in the Elsa dress
As a father, and as an agency owner, Aidan Gibbons, Executive Creative Director & Co-Founder of Not Just Any, is dismayed by the recent changes to the UK's Equality & Human Rights Commission's code of practice. In an industry - and a world - where there is no such thing as 'normal', will the new rules change that?
An opinion about AI, that has nothing to do with AI
Imagination and insight are at the heart of great advertising, believes Morgan Whitlock, who aims to bring those traits into TheGardening.Club as Executive Producer of the VFX and AI studio. Because, as production becomes more competitive, simply using this new technology as a cost-saving device isn't enough.
Microdramas go big: The age of brands renting attention is over
Online video viewing is as big as ever, but habits have changed and brands need to change with them. Olly Lewis, SVP & Head of Creative Studio at StudioB, says that understanding the burgeoning sector of microdramas is one way to do that.
