Smirnoff’s latest is a right laugh
A man’s infectious giggle stands the test of time in Florence Poppy Deary's wonderfully silly spot for the vodka brand.
)
Credits
View on- Agency McCann/New York
- Production Company Biscuit Filmworks/USA
- Director Florence Poppy Deary
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency McCann/New York
- Production Company Biscuit Filmworks/USA
- Director Florence Poppy Deary
- Co-Founder Shawn Lacy
- Executive Producer Laura Regan
- Head of Production Sean Moody
- Editor Jason MacDonald
- Editing/Post Production/VFX/Graphics NO6
- Executive Post Producer Corina Dennison
- Executive VFX Producer Alex Tracy
- Head of VFX Randie Swanberg
- Color Company 3/New York
- Head of Color Production Kristin Engdahl
- Senior Colorist Tim Masick
- Assistant Colorist Stephen Winterhalter
- Sound Revolve Audio
- Audio Producer Bianca Muccia
- Audio Engineer Michelle Kerzner
- Chief Creative Officer Britt Nolan
- Executive Creative Director Cuanan Cronwright
- Executive Creative Director Leo Barbosa
- Creative Director Jessica Bass
- Creative Director Talia Rapp
- Senior Copywriter Caroline Noonan
- Senior Art Director Makenna Bortells
- Head of Design Matt van Leeuwen
- Design Director Emely Perez
- Senior Designer Dewen Yang
- Designer Akshara Sanketh
- Junior Art Director Terence Ward
- Chief Production Officer (HP) Joe Calabrese
- Executive Producer Seth Tabor
- Senior Producer Armando Melendez
- Senior Music Producer Colleen Dahlstrom
- Music Licensing Director Jamie Jou
- Producer Toby Courlander
- DP Joao Padua
- Assistant Editor Riley Donigan
- Senior Post Producer Felix Cabrera
- Lead Flame Artist John Shea
- VFX Artist Christian Matts
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/New York
- Production Company Biscuit Filmworks/USA
- Director Florence Poppy Deary
- Co-Founder Shawn Lacy
- Executive Producer Laura Regan
- Head of Production Sean Moody
- Editor Jason MacDonald
- Editing/Post Production/VFX/Graphics NO6
- Executive Post Producer Corina Dennison
- Executive VFX Producer Alex Tracy
- Head of VFX Randie Swanberg
- Color Company 3/New York
- Head of Color Production Kristin Engdahl
- Senior Colorist Tim Masick
- Assistant Colorist Stephen Winterhalter
- Sound Revolve Audio
- Audio Producer Bianca Muccia
- Audio Engineer Michelle Kerzner
- Chief Creative Officer Britt Nolan
- Executive Creative Director Cuanan Cronwright
- Executive Creative Director Leo Barbosa
- Creative Director Jessica Bass
- Creative Director Talia Rapp
- Senior Copywriter Caroline Noonan
- Senior Art Director Makenna Bortells
- Head of Design Matt van Leeuwen
- Design Director Emely Perez
- Senior Designer Dewen Yang
- Designer Akshara Sanketh
- Junior Art Director Terence Ward
- Chief Production Officer (HP) Joe Calabrese
- Executive Producer Seth Tabor
- Senior Producer Armando Melendez
- Senior Music Producer Colleen Dahlstrom
- Music Licensing Director Jamie Jou
- Producer Toby Courlander
- DP Joao Padua
- Assistant Editor Riley Donigan
- Senior Post Producer Felix Cabrera
- Lead Flame Artist John Shea
- VFX Artist Christian Matts
Created by McCann and directed by Florence Poppy Deary through Biscuit Filmworks, this fantastically styled spot from vodka brand Smirnoff celebrates how some things, like a good drink or a distinctive laugh, are just perfect from the start.
Titled Why Change a Good Thing, the campaign draws a parallel between the enduring role of Smirnoff in culture and the main character's unique chuckle.
As the decades shift from old school saloon to 80s disco and 2000’s club, brought to life through brilliant, era-specific costumes and nostalgic set designs, one thing remains the same; the recognisable sound of Steve’s laugh.
