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Skoda-motional
Rosa Paris' funny spot, Si j'avais su (If I had known) sees a buyer regret his decision on the road.
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Credits
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- Agency Rosapark/Paris
- Production Company Partizan/Paris
- Director Giles Ripley
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Credits
powered by
- Agency Rosapark/Paris
- Production Company Partizan/Paris
- Director Giles Ripley
- Creative Director Gilles Fichteberg
- Creative Director Jean-Francois Sacco
- Copywriter Julien Perrard
- Head of Production Elodie Jonquille
- DP Julien Meurice
- Producer Khalid Tahhar
- Editor Erin Bowser
- Editor Victor Badreau
- Colorist Thomas Canu
- Post Producer Jonathan Trebois
- VFX Supervisor Julien Laudicina
- Art Director Athina Perroux
- Producer Heloise Duquenoy
- Producer Valerie Judek
- Producer Margaux Monneri Fons
Show full credits
Credits powered by
Credits
powered by
- Agency Rosapark/Paris
- Production Company Partizan/Paris
- Director Giles Ripley
- Creative Director Gilles Fichteberg
- Creative Director Jean-Francois Sacco
- Copywriter Julien Perrard
- Head of Production Elodie Jonquille
- DP Julien Meurice
- Producer Khalid Tahhar
- Editor Erin Bowser
- Editor Victor Badreau
- Colorist Thomas Canu
- Post Producer Jonathan Trebois
- VFX Supervisor Julien Laudicina
- Art Director Athina Perroux
- Producer Heloise Duquenoy
- Producer Valerie Judek
- Producer Margaux Monneri Fons
Abject unhappiness isn't exactly the emotion all brands want to elicit when creating a spot for their latest and greatest, but SKODA's comedic spot Si j'avais su (If I had known) bucks the trend in hilarious fashion.
Focussing on a miserable fella as he clocks the car of his dreams scoot past him, the ad not only ignores rules about feelings, but is also bold enough to not even show the car it's advertising.
A clever idea from Rosa Paris, brought to chucklesome life by our hapless performer and Giles Ripley's OTT direction, makes for a memorable execution.
