SkinnyPop are popular for a reason

SkinnyPop, the brand that’s been delivering perfectly popped, salty satisfaction for years, released a new era with a major rebrand and ad campaign, Popular for a Reason.

To bring the campaign to life, SkinnyPop is enlisting one of America’s most beloved actresses, Jennifer Aniston, who isn’t just starring in the ad, she played a key role in shaping its creative vision and execution of the ad. SkinnyPop also partnered with award-winning creative agency Erich & Kallman for the campaign.

Jennifer Aniston checks into a hotel, where the guests seem like they’re about to ask for an autograph but are actually just obsessed with SkinnyPop. The bloopers showcase Jennifer’s comedic timing as she struggles to keep a straight face in this laugh-out-loud moment.

The Hershey Company – Popular for a Reason

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Agency Erich & Kallman/San Francisco
Production Company Gifted Youth
Director Jake Szymanski

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Credits

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Agency Erich & Kallman/San Francisco
Production Company Gifted Youth
Director Jake Szymanski
VFX Parliament VFX
Color Color Collective
Audio Post One Union Recording Studios
Chief Creative Officer Eric Kallman
Creative Director Austin O'Connor

Talent Jennifer Aniston

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SkinnyPop’s bold rebrand introduces a refreshed identity and redesigned packaging that stands out on shelves. Exciting new flavours aimed at broadening the brand’s audience. A roll out across TV, digital, and social, leveraging Hershey’s strong media partnerships and in-store activations to drive visibility, trial, and conversion

With salty snacks on the rise, SkinnyPop is doubling down on its commitment to lead the Ready-to-Eat popcorn category. Jennifer Aniston’s universal appeal and comedic charm make her the perfect partner to introduce this next chapter.

Jennifer Aniston said: “I mean SkinnyPop is popular for a reason (wink, wink). When this partnership came up, it was so easy to say yes. I personally love SkinnyPop and I was able to collaborate with a director I absolutely adore. It was one of those partnerships where we enjoyed ourselves from conception through post. We laughed the whole time, which is something we all need these days."