shots Awards APAC 2025 shortlist announced

The judging for the shots Awards Asia Pacific 2025 has now concluded, and we are pleased to present this year’s shortlists.

With standout advertising work submitted by agencies, production companies, VFX studios and editing houses from across the region, the judging has been an immense task undertaken by our juries, guided by head judges Gustavo Karam, Monica G Gambhir, Barbara Humphries, Tapan Basu, Micah Walker, Sally Shi, Nat Taylor, and Seiya Matsumiya.

Below you’ll find the shortlisted work for each category, with the category headline linking directly to its showreel, where you can view all the entries and full credits.

The winners will be announced and celebrated here on shots on 24 September 2025.

Ad of the Year: Animation – 2D

Aflac Life Insurance You're Not Alone
Greenpeace Oceans
Headway Diary of a Head Injury
MARO Nail It from the Top

Ad of the Year: Animation – 3D & Stop Motion

Allianz Flight of the Finch
Centre for Pastoralism Desi Oon
Sprout Homegrown Sound
Telstra Wherever We Go / Duet
Telstra Silent Films - Four Legged Friend
Tencent Games Dungeon Fighter Mobile

Ad of the Year: VFX

Allianz Flight of the Finch
Believe & AMAN : Aliansi Masyarakat Adat Nusantara Earth Defender
Google Shopping Diwali Shopping with Dadi | Google Shopping
Myer Humbug Christmas
Sprout Homegrown Sound
Telstra Silent Films - Mirror Mirror

Animation & VFX jury
Gustavo Karam [Head Judge], Shilpa Jaikrishna Bhanushali, Lucas Brooking, Tanya Curnow, Tan Wen Hao, Eric Hu, Joseph Lau, Terence Leong, Lily Li, Nahuel Salcedo, Claire Teng, Nicholas Ye

Ad of the Year: Casting

Australian Unity Real Wellbeing Is Being In Balance
Carlton Dry Embrace The Mid
Dan Murphy's Surprise Guests
Heaps Normal Stay Normal
Koala Hibernating Bears
Perfetti Van Melle - Happydent Petromax
St Jude India Childcare Centres Renu Vs The City
The New Zealand Herpes Foundation Make New Zealand The Best Place In The World To Have Herpes
Toyota HiLux In A Pickle

Ad of the Year: Production Design

ALDI Go A Little Extra
Apple I Made A Mixtape For You
Centre for Pastoralism Desi Oon
KFC Thailand Let There Be Cake
Telstra Together Is For Christmas
Telstra The Shoemaker
Telstra Silent Films - Four Legged Friend
Telstra Silent Films - Magnetic Boy

Ad of the Year: Styling

Apple I Made A Mixtape For You
Heaps Normal Stay Normal
McDonald's McSmart - Choose your Side
Telstra Together Is For Christmas
Telstra The Shoemaker
Toyota HiLux In A Pickle

Casting, Production Design and Styling jury
Monica G Gambhir [Head Judge], Brant Fraser, Nidhhi Gambhir, Natalie Jane Harvie, Jason Heller, Kelly Hoang, Vishwesh Krishnamoorthy, Loh Ken Loong, Kate Roydhouse

Ad of the Year: Charity/PSA

Breast Cancer Foundation of New Zealand Normal for Me
Centre for Pastoralism Desi Oon
Greenpeace Oceans
Headway Diary of a Head Injury
Kidney Health Australia End Dialysis by 2050
Save Our Sons Duchenne Foundation (SOS) Connor's Story
The New Zealand Herpes Foundation Make New Zealand The Best Place In The World To Have Herpes

Ad of the Year: Concept – Up to and including two minutes

Bankwest Just Enough Bank- Romance
Bankwest Just Enough Bank- Cheese
Bankwest Just Enough Bank- Best Friend
Lotto New Zealand Powerball Imagine - The Promise
OPPO Find X8 Series Blurry Cat
Perfetti Van Melle - Happydent Petromax
Special Broadcasting Service (SBS) The Ad That Can Only Be Seen On SBS
Telstra Silent Films - Four Legged Friend
Telstra Together is For Christmas
Telstra The Shoemaker
Telstra Silent Films - Mirror Mirror
Telstra Silent Films - Magnetic Boy
Telstra Wherever we go / Duet
Toyota HiLux In A Pickle

Ad of the Year: Concept – Above two minutes

Apple I Made A Mixtape For You
Honor Ready To Honor The Challenger?
Meat & Livestock Australia The Comments Section

Ad of the Year: Copywriting

Bankwest Just Enough Bank- Romance
Bankwest Just Enough Bank- Cheese
Bankwest Just Enough Bank- Best Friend
Meat & Livestock Australia The Comments Section
Toyota HiLux In A Pickle

Concept, Copywriting and Charity/PSA jury
Barbara Humphries [Head Judge], Loren Bradley, Alejandro Canciobello, Ellie Dunn, Mariko Fukuoka, Merlee Jayme

Ad of the Year: Cinematography – Up to and including two minutes

Apple Rick's Rescue
Apple Lessons
Modibodi Fear Not
NZ Transport Agency Waka Kotahi Don't Let The Drugs Drive
Perfetti Van Melle - Happydent Petromax
Sapporo Win This Fish
Sapporo So, Pour A Sapporo
Shogun Burger Tokyo Bites
Steinlager New Zealand's Finest
Telstra Together For Christmas
Telstra Silent Films - Mirror Mirror

Ad of the Year: Cinematography – Above two minutes

AMAN Amankora
Apple x Wren Evans Cứu Lấy Âm Nhạc
KFC Thailand Let There Be Cake
Samsung Neeraj
St Jude India Childcare Centres Renu Vs The City

Cinematography jury
Tapan Basu, ISC [Head Judge], Nicola Gasparri, Jin Ito, Vikram Kalra, Nimish Kotwal , Shirsha Guha Thakurta, Zhiyun Yee

Ad of the Year: Direction – Up to and including 60-seconds

ALDI Go A Little Extra
Bankwest Just Enough Bank- Romance
Bankwest Just Enough Bank- Cheese
Bankwest Just Enough Bank- Best Friend
Bonds Made for Down Under
SBS We Go There
Telstra The Shoemaker
Telstra Telstra Silent Films — Magnetic Boy
Telstra Telstra Silent Films — Mirror Mirror
Telstra Telstra Silent Films — Four Legged Friend
Toyota HiLux In A Pickle
Uber Eats Turn Back Time

Ad of the Year: Direction – From 61-seconds to three-minutes inc

Allianz Flight of the Finch
Apple Rick's Rescue
KFC Thailand Let There Be Cake
Modibodi Fear Not
Sprout Homegrown Sound
Telstra Together is For Christmas
The New Zealand Herpes Foundation How to Not Make Herpes Awkward
The New Zealand Herpes Foundation Is Herpes Scary?
The New Zealand Herpes Foundation Make New Zealand The Best Place In The World To Have Herpes
The New Zealand Herpes Foundation What is Herpes?

Ad of the Year: Direction – Above three minutes

Apple I Made A Mixtape For You
Apple x Wren Evans Cứu Lấy Âm Nhạc
Centre for Pastoralism Desi Oon
Headway Diary of a Head Injury
Income CLS Sara
Meat & Livestock Australia The Comments Section
Save Our Sons Duchenne Foundation (SOS) Connor's Story
St Jude India Childcare Centres Renu Vs The City

Direction jury
Micah Walker [Head Judge], Michael Ahmadzadeh, Leilani Croucher, Nicola Eliot , Alexandre de Franceschi, Jack Hutchings, Ashok Karkala, Steve Rogers, Flavien Rousé, Pete Sciberras , Leisa Wall, Kim Wildenburg, Stephen de Wolf

Ad of the Year: Editing – Up to and including 60-seconds

ALDI Go A Little Extra
Australian Unity Real Wellbeing Is Being In Balance
Bankwest Just Enough Bank - Cheese
MAS The Overthinker
Meat & Livestock Australia The Greatest
Sapporo Win This Fish
Sapporo So, Pour A Sapporo
Telstra The Shoemaker
Toyota HiLux In A Pickle

Ad of the Year: Editing – 61 seconds and Above

Apple Rick's Rescue
Apple x Wren Evans Cứu Lấy Âm Nhạc
Boiler Room x Absolut Thế Giới
KFC Thailand Let There Be Cake
RMIT What The Future?
Telstra Together is for Christmas

Editing jury
Sally Shi [Head Judge], Jin Di, Leila Gaabi, Shahnawaz Mosani, Phoebe Taylor, Yau

Ad of the Year: Sound Design

Fantl Sports One Shot At Life
Headway Diary Of A Head Injury
HUAWEI HUAWEI Care+
HUAWEI Have Success Within One's Grasp
HUAWEI The Moon Made Of Iron
Samsung Uncovered
Samsung Neeraj
Sprout Homegrown Sound
Star Cement Har Ghar Mein Star - Lovelina Borgohain
Umi Nori Umi Nori Collection VII

Ad of the Year: Use of Music – Licensed

Apple I Made A Mixtape For You
Lotto Imagine
Paramount + Stream On!
realestate.com.au Keep Moving
Sprout Homegrown Sound
Telstra Together Is For Christmas
The Shane Warne Legacy Foundation Don't Waste a Beat

Ad of the Year: Use of Music – Original Composition

Apple I Made A Mixtape For You
Bras N Things This Is Where I Change
Destination NSW Feel New in Sydney
Samsung Neeraj
Star Alliance Rhythm of Excellence
Star Cement Har Ghar Mein Star - Lovelina Borgohain
The Westerman Jilya Foundation Change Direction

Sound Design and Use of Music jury
Seiya Matsumiya [Head Judge], Kurt Cheng, Dr. Alison Cole, Lydia Davies, Sophie Haydon, Kyungsin Pablo Kim, Haley Lee, Subhajit Mukherjee, Tamara O'Neill, Rick Sakurai, Shin Yamaguchi