shots Out of the Box London announces first sessions
The APA and IPA hit the stage to answer your pressing questions, and shots' stalwart Amy Kean asks why the world is full of airheads.
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The future of creativity won’t be built by staying inside the box. Following a year that’s stretched teams, budgets and imaginations, shots Out of the Box is back for its third year, bringing the industry together to talk, question and reimagine what comes next.
Taking place at The Londoner, just off Leicester Square, on Wednesday 19 November (same day as the shots Awards EMEA, fact fans), this year’s event will gather voices from across production, agency and brand for a day of open discussion - and we do mean open!
With sessions being announced over the next few weeks, we're starting strong: the IPA and APA together on-stage and unfiltered, and Amy Kean – author, sociologist, and Good Shout founder – on a mission to find where all the real voices have gone.
APA & IPA: Together on stage
Steve Davies (APA) & Eliot Liss (IPA)
Two trade leaders. One stage. Plenty to unpack.
This open-floor session brings the APA and IPA together for a candid and wide-ranging discussion about the realities of modern commercial production. Chaired by shots Co-Editor Jamie Madge, the conversation will run on audience questions from the outset, ensuring a lively, open exchange between the people shaping the industry and those working within it.
Expect honest takes on the topics that matter most right now: the role of in-house production, the ongoing debate around triple bids, the impact of tighter budgets, and how transparency, timelines, and technology (including AI) are reshaping the relationship between agencies, clients and production companies.
For anyone invested in the craft and business of making ads, this session offers a rare chance to hear directly from two of the most influential voices in the game, and to have your say in the conversation.
AIRHEADS
Amy Kean, Good Shout
With deep fakes plaguing the internet, staged social content going viral, and ridiculous political rhetoric being accepted, technology has placed an illusionary layer over reality. And when AI is replacing the mouths of millions, where are all the real voices?
This session investigates why it’s so easy to dupe the general population, which factors drive what we do and don’t believe, and what the rise of fake content means for creativity.
And finally, for some, is a fake world more appealing than the real one?
