Seed Signs Georgette Pascual for US representation
Before directing, Pascual built her career on the agency side at Ogilvy & Mather and Young & Rubicam.
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Georgette Pascual is renowned for visionary storytelling and thoughtful beauty.
Her work blends artistic flair with technical precision to craft narratives that resonate on a human level. Equally fluent in lifestyle, beauty, and automotive, she builds trust with real people and seasoned talent, shaping authentic beats that land the brief without losing soul. On set, Pascual is calm and focused. She prepares rigorously, collaborates closely with agency and client partners, and leads departments with clarity so every frame serves message and brand.
Seed’s East Coast rep, Meredyth Mann, adds, “Georgette’s taste for pacing and rhythm keeps the work modern, human, and memorable. The result are films that feel effortless and leave audiences with a mindfulness and reason to care.”
Before directing, Pascual built her career on the agency side, rising from Creative to Creative Director on national and international campaigns at Ogilvy & Mather and Young & Rubicam. That foundation gives her fluency in strategy, messaging, and client dynamics, which shows up in her treatments, on set, and in the edit. It also makes her a perfect fit for Seed as we expand our direct-to-brand collaborations across production and creative. She speaks brand, understands business objectives, and translates strategy into work that is beautiful, on brief, and built to perform.
“Georgette does not just direct bad ass work; she thinks like a Creative Director. She helps clients feel seen, and she delivers work that moves audiences and metrics.” said Brad Johnson, Managing Director, Seed.
Pascual’s portfolio spans adidas, Kia, Jeep, Toyota, Nissan, ALDO, and L’Oréal. From beauty to sports to automotive, brands trust her to elevate the brief and deliver work that feels authentic and performs.
As a director, Pascual leads with empathy and precision. She is bilingual (English and Spanish) and culturally fluent, which helps her cast for truth, shape nuanced performances, and design frames that feel lived in. Her prep is thorough, her sets are inclusive and focused, and her edits move with musicality. The result is work that feels intimate and modern while remaining unmistakably artistic.
