Screwfix gets Sir Mo Farah up to speed
The Somali British athlete takes the trade tools retailer’s sprint delivery service a little too seriously in a charming spot created by M+C Saatchi.
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Credits
View on- Agency M&C Saatchi/London
- Production Company MindsEye
- Director Andrew Gaynord
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Credits
View on- Agency M&C Saatchi/London
- Production Company MindsEye
- Director Andrew Gaynord
- Editing Shift Post
- Post Production ELMNTL
- Color Time Based Arts
- Sound Jungle Studios
- Audio Engineer Ben Leeves
- Creative Partner Guy Bradbury
- Creative Director Sam Turk
- Creative Director Paul Robbins
- Head of Design Andy Harris
- Design Director Jonathan Muddell
- Senior Designer Paul Venn
- Head of Production (HP) Amy Cracknell
- Executive Producer Vanessa Butcher
- Senior Producer Dale Chapman
- Producer Hera King
- Music Charlie Smith (UK)
- Talent Mo Farah
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Credits
powered by- Agency M&C Saatchi/London
- Production Company MindsEye
- Director Andrew Gaynord
- Editing Shift Post
- Post Production ELMNTL
- Color Time Based Arts
- Sound Jungle Studios
- Audio Engineer Ben Leeves
- Creative Partner Guy Bradbury
- Creative Director Sam Turk
- Creative Director Paul Robbins
- Head of Design Andy Harris
- Design Director Jonathan Muddell
- Senior Designer Paul Venn
- Head of Production (HP) Amy Cracknell
- Executive Producer Vanessa Butcher
- Senior Producer Dale Chapman
- Producer Hera King
- Music Charlie Smith (UK)
- Talent Mo Farah
In this fun campaign created by M&C Saatchi and directed by Andrew Gaynord through MindsEye, tools and hardware retailer Screwfix recruits Somali British athlete Sir Mo Farah to promote its speedy Sprint Deliver service.
The latest 30-second spot in the brand’s No Stopping You initiative sees the Olympic runner putting his talents to good use as he sets off on foot to deliver a Screwfix order himself, much to the surprise of a slightly starstruck customer.
Guy Bradbury, Creative Partner, M+C Saatchi Group UK, adds “We’re excited to unveil the next chapter of the ‘No Stopping You’ campaign and continue building on such a powerful platform for Screwfix. The new 30-second Sprint ad brings the brand’s promise to life in a fun and memorable way, showing just how far Screwfix will go to keep the trade moving”.
