SAP Concur's latest spots are a real dream
Reality means little in BBDO NY's pair of surprisingly funny B2B spots for the expenses software.
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Credits
View on- Agency BBDO/New York
- Production Company PF100
- Director Mama
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Unlock full credits and more with a shots membership
Credits
View on- Agency BBDO/New York
- Production Company PF100
- Director Mama
- Editorial BeGrizzly
- Chief Creative Officer Matt MacDonald
- SVP, Senior Creative Director Corey Rakowsky
- SVP, Senior Creative Director Kleber Menezes
- Copywriter Nikki Simon
- Group Executive Producer Alex Gianni
- Art Producer Jasmine Batista
- Producer Malcolm Wax
- DP Bryant Jansen
- Edit Executive Producer Javier Jimenez
- Edit Producer Ben Hicks
- Editor Andrea MaCarther
- Lead CG Artist Robert Hurley
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company PF100
- Director Mama
- Editorial BeGrizzly
- Chief Creative Officer Matt MacDonald
- SVP, Senior Creative Director Corey Rakowsky
- SVP, Senior Creative Director Kleber Menezes
- Copywriter Nikki Simon
- Group Executive Producer Alex Gianni
- Art Producer Jasmine Batista
- Producer Malcolm Wax
- DP Bryant Jansen
- Edit Executive Producer Javier Jimenez
- Edit Producer Ben Hicks
- Editor Andrea MaCarther
- Lead CG Artist Robert Hurley
Here's something funny: expenses. Here's another: invoices. Wait, I'll kill you with the third one: B2B advertising.
OK, whilst the sector isn't rebound for it's rip-roaring humour, this cheeky pair of ads for SAP Concur from BBDO NY uses surreality and deadpan performance to provoke some serious chuckles.
Directed by MAMA, the campaign's choices of a flamingo-filled Dream and a ponytail made of Cake make for a pleasantly memorable alternative to dry, stat-filled spots.
Credits
View on- Agency BBDO/New York
- Production Company PF100
- Director Mama
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency BBDO/New York
- Production Company PF100
- Director Mama
- Editorial BeGrizzly
- Chief Creative Officer Matt MacDonald
- SVP, Senior Creative Director Corey Rakowsky
- SVP, Senior Creative Director Kleber Menezes
- Copywriter Nikki Simon
- Group Executive Producer Alex Gianni
- Art Producer Jasmine Batista
- Producer Malcolm Wax
- DP Bryant Jansen
- Edit Executive Producer Javier Jimenez
- Edit Producer Ben Hicks
- Editor Andrea MaCarther
- Lead CG Artist Robert Hurley
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company PF100
- Director Mama
- Editorial BeGrizzly
- Chief Creative Officer Matt MacDonald
- SVP, Senior Creative Director Corey Rakowsky
- SVP, Senior Creative Director Kleber Menezes
- Copywriter Nikki Simon
- Group Executive Producer Alex Gianni
- Art Producer Jasmine Batista
- Producer Malcolm Wax
- DP Bryant Jansen
- Edit Executive Producer Javier Jimenez
- Edit Producer Ben Hicks
- Editor Andrea MaCarther
- Lead CG Artist Robert Hurley
