Sabina’s bra-ve new world
The Thai lingerie brand promotes its innovative new comfort bras with a hilarious spot featuring daring diners flashing their undergarments.
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Credits
powered by
- Agency Sour/Bangkok
- Production Company Home Run Film
- Director Rong Soralamp
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Credits
powered by
- Agency Sour/Bangkok
- Production Company Home Run Film
- Director Rong Soralamp
Credits
powered by
- Agency Sour/Bangkok
- Production Company Home Run Film
- Director Rong Soralamp
Created for Sabine by Sour/Bangkok the campaign features an amusing spot in which Thai celeb presenter Baifern Pimchanok leads the way when it comes to women getting breezy about their boobies.
Based around a formal dinner at which a young man must introduce his new girlfriend to the family, the ad Make Your Breast Comfortable was directed with typical Thai zanyness by Rong Soralamp, through Home Run Films.
It sees even the matriarchal mammaries released following an uncomfortable conversation about procreation, but poor Grandma is prevented from joining in the fun by a killjoy Grandad.
Overall the film amassed more than three million views in just two days, with the Grandma scene being a particular favourite on socials.
