Renato Fernandez joins Publicis Creative​ as US CCO

Fernandez joins Publicis bringing nearly three decades of industry expertise in culture-shifting work for global brands including Gatorade, The Grammys, Levi’s, Volkswagen, Airbnb, Visa, Adidas, and Pepsi. Most recently, Fernandez served as the Chief Creative Officer for TBWA/Chiat/Day, where he led the agency for six years reinventing the creative department, seamlessly combining social, design, and innovation into all aspects of the work. Passionate about storytelling, he started as a cartoonist in his hometown of Curitiba, Brazil. 

Fernandez held positions at Exclam and Master, and he was part of the first generation of creatives from that city to receive international recognition. Later moving to São Paulo to work at Almap/BBDO, he helped the agency win back-to-back Agency of the Year titles at The Clio Awards and at The Cannes Lions International Festival of Creativity. His work has been honuored at The One Show, Clios, Cannes Lions, London International Awards, and D&AD. In addition, he has served as a jury member at Cannes Lions, The One Show, and The Clios.

“Publicis has a reputation for pushing the industry forward,” said Fernandez. "Seizing the opportunity to set the creative bar to new standards, modernising the creative output and helping the agencies from the group reach their full potential strategy is an exciting prospect to me and it reflects the organisations commitment to leading the industry's evolution."

Fernandez is the latest high-profile talent to join Publicis Creative US, following Susie Nam's appointment as CEO last year. In addition, Publicis Creative US recently appointed Gareth Goodall as Chief Strategy Officer and elevated Nicole Souza to the role of Chief Marketing Officer.