Berlin Commercial announces 2026 winners

Berlin Commercial has just announced a standout lineup of winners following the success of its 2026 edition, recognising this year's most distinctive and forward-thinking visuals across commercial filmmaking and creative culture. 

More than 500 industry professionals came together across the four-day programme, featuring screenings, talks and panels - collectively forming a unique space for creative communities and taste makers to discuss the industry's future.

Among this year's diverse selection - spanning commercials for global brands, music videos for international artists, animations, experimental as well as AI generated work, the winners included: Nicolás Méndez, CANADA, with Rosalía ft. Björk, Yves Tumor - Berghain for Best Music Video, Aube Perrie, Division, with Aperture Harry Styles, for Craft: Colour Grading, Lope Serrano, CANADA, with Adventure for Craft: Cinematography, Lucie Bourdeu, HIERSOIR, with Make the invisible visible for Cultural Impact. 

Undeniably, this year's awards recognise leading creatives who are continuing to shape the broader cultural landscape of film, with a mix of established creative voices and emerging talent from across visual culture. 

The full shortlist can be found here.

The Work, the Conversation and the STATE OF TASTE 

More than a competition, this year's programme continued to bring the industry together around some of the biggest questions facing commercial filmmaking. From thinking about the impact of AI and changing production models to the role of taste and creative judgement in an increasingly automated world. Berlin Commercial is about creating the conditions for the creative community to come together, be challenged, get inspired and grow. 

At the centre of it was STATE OF TASTE, a live panel exploring why taste may be one of the most valuable creative advantages left in an industry increasingly shaped by algorithms and artificial intelligence. Bringing together knowledge from across the creative landscape, including Lucy Thorpe (Head of Branded Content Editorial, Highsnobiety), Franziska Brunner (Global Creative Director, antoni_), Kopeto (photographer and visual storyteller), Curro Piqueras Parra (Chief Creative Officer, DUDE London) and Bianca Redgrave (Managing Director, Studio Private), hosted by Shawn Thomson (Business Partner, YKONE). The programme also featured PLAYBACK: MAKING THE MODERN-DAY MUSIC VIDEO, a headline talk presented with DENIM and BWGTBLD, featuring Christian Tyler, Cameron Frengopoulos, Glenn Michael, Alex Acy and Shane Patrick.

Connections are crucial within this creative landscape and the industry needs to talk and network, which is exactly what Berlin Commercial facilitated.