Pup-Peroni spoofs influencer culture with real talking dogs
Directed by LJ Johnson of Hungry Man, the spot features four charismatic canine “influencers” parodying the behaviour of content creators at trendy restaurants.
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Pup-Peroni is serving up a new kind of foodie content, this time, starring real (talking) dogs.
PSOne the bespoke Publicis Groupe solution for The J.M. Smucker Co., creatively led by BBH USA is debuting Treat The Best To The Best, a new creative platform and 360 campaign for Pup-Peroni that leans into taste, quality... and just the right amount of drool.
Directed by LJ Johnson of Hungry Man, the spot features four charismatic canine “influencers” parodying the behaviour of content creators at trendy restaurants. From dramatic taste tests to over-the-top plating reactions, it’s a clever nod to influencer culture, and a delicious reminder that slow-cooked meaty taste makes Pup-Peroni the ultimate treat.
This marks a new chapter for the brand, which has been delighting dogs and their owners since 1984. With this new creative platform, Pup-Peroni continues to celebrate the unmatched friendship pet owners share with their dogs, while elevating its irresistible, quality-driven positioning. Pup-Peroni Beef Brisket Rounds were named a top dog treat by NBC, and it’s easy to see why. Produced in Spanish Fork, Utah, these soft treats are packed with mouthwatering flavours and irresistible aromas.
Credits
View on- Agency BBH/New York
- Production Company Hungry Man
- Director LJ Johnson
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Credits
View on- Agency BBH/New York
- Production Company Hungry Man
- Director LJ Johnson
- Executive Producer Caleb Dewart
- Executive Producer Kim Dellara
- Executive Producer Matt Lefebvre
- Head of Production Marian Harkness
- Executive Producer Franchesca McDowell
- Editing The Den Editorial
- Editor Ryan Spears
- Post Production Harbor Picture Company/USA
- VFX Supervisor Alexander Candlish
- Music Human Music & Sound Design/USA
- Chief Creative Officer Erica Roberts
- Group Creative Director Yohan Daver
- Group Creative Director Sapna Ahluwalia
- Creative Director Samantha Mindich
- Creative Director Rodrigo Nakaza
- Associate Copywriter Francesca Fierro
- Associate Art Director Charlie Nguyen
- Executive Producer Lauren Schneidmuller
- Producer Yamoaa Gyimah
- Senior Post Producer Sari Resnick
- Executive Producer LauRenn Reed
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Credits
powered by- Agency BBH/New York
- Production Company Hungry Man
- Director LJ Johnson
- Executive Producer Caleb Dewart
- Executive Producer Kim Dellara
- Executive Producer Matt Lefebvre
- Head of Production Marian Harkness
- Executive Producer Franchesca McDowell
- Editing The Den Editorial
- Editor Ryan Spears
- Post Production Harbor Picture Company/USA
- VFX Supervisor Alexander Candlish
- Music Human Music & Sound Design/USA
- Chief Creative Officer Erica Roberts
- Group Creative Director Yohan Daver
- Group Creative Director Sapna Ahluwalia
- Creative Director Samantha Mindich
- Creative Director Rodrigo Nakaza
- Associate Copywriter Francesca Fierro
- Associate Art Director Charlie Nguyen
- Executive Producer Lauren Schneidmuller
- Producer Yamoaa Gyimah
- Senior Post Producer Sari Resnick
- Executive Producer LauRenn Reed
As part of a summer-long campaign rollout, the campaign will span linear TV, addressable video, digital, and social media. With bespoke content across TikTok, Meta, Snapchat, Pinterest, Reddit, Amazon, and more, all designed to meet modern pet parents wherever they scroll, shop, or snack.
Gail Hollander, Chief Marketing Officer of J.M. Smucker Co. said: "With ‘Treat The Best To The Best, we’re bringing a fresh, entertaining voice to Pup-Peroni to reinforce the premium quality today’s pet parents expect. This new creative platform captures the playful spirit of the brand while reinforcing what makes Pup-Peroni irresistible: slow-cooked treats, proudly produced in USA facilities."
Yohan Daver, Group Creative Director, BBH USA. adds:“We imagined a world where dogs behaved like foodie influencers. You know the kind; clicking a thousand photos from the table, live streaming themselves eating, and posting about every bite. But thankfully, dogs are dogs. And they savor Pup-Peroni the way it should be savoured.”
