Tito’s Handmade Vodka drops new spot

Tito’s Handmade Vodka is dropping its first-ever, limited-edition Summer Variety Pack, just in time for the annual “Drink of the Summer” debate. 

What’s the drink of the summer? It’s whatever you want it to be. Because you should drink whatever you wanna drink, not what everyone is telling you to drink.

That’s where the Tito’s Summer Variety Pack comes in. It’s a box of cups, a variety of them, and you can fill them with whatever. Your own drink, your own way, not pre-mixed in a can, not influencer-approved, full of endless flavorabilities. You’ve got Tito’s, you’ve got ingredients, and you get to combine them all by yourself.

Anchored by a 30-second campaign film, the launch is part of Tito’s broader summer campaign, The Official Spirit of Whatever You Wanna Drink, and utilises the “with Tito’s” brand platform, an irreverent invitation to make any moment better. 

Created in collaboration with Tito’s lead creative agency, Arts & Letters, the campaign is rolling out across Tito’s brand channels with amplification from organic social, paid media, influencer, event activations, and in-store and bar support.