Project Everyone calls out the loan sharks profiting from global debt
The not-for-profit teams up with Nice and Serious and actor Alex Macqueen for a sharp spoof that uses tacky daytime-TV aesthetics to expose the absurdity of a system trapping low-income countries in financial burden.
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Credits
View on- Agency Nice & Serious/London
- Production Company Nice and Serious (In-House at Nice and Serious/London)
- Director Serafima Serafimova
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Credits
View on- Agency Nice & Serious/London
- Production Company Nice and Serious (In-House at Nice and Serious/London)
- Director Serafima Serafimova
- Talent Alex MacQueen
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Credits
powered by- Agency Nice & Serious/London
- Production Company Nice and Serious (In-House at Nice and Serious/London)
- Director Serafima Serafimova
- Talent Alex MacQueen
Daytime TV loan shark ads’ isn’t normally an aesthetic you’d find in the curated section of shots, but this ain’t no normal scam spot.
Created by Project Everyone with Nice and Serious, and starring Alex Macqueen, Loan Sharks is a cynically hilarious comment on the global debt crisis and the systems that enable it.
By utilising such a distinctive vibe - think dodgy graphics, over-eager sales patter and ill-fitting suits – the film makes a powerful point about the absurdity of a setup that traps low-income countries in endless repayments.
With a tight script by Jim De Zoete and wry comic direction by Serafima Serfimova, this smart spoof leaves a lasting message.
