Poshmark slips into something unexpected
A mixed-media campaign directed by Léa Esmaili explores the endless possibilities of personal styles waiting to be found on the fashion marketplace.
Credits
View on- Agency Nice&Frank/San Francisco
- Production Company BLINKINK
- Director Lea Esmaili
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Credits
View on- Agency Nice&Frank/San Francisco
- Production Company BLINKINK
- Director Lea Esmaili
- Editing Church Edit
- Editing Church Edit
- Post Production Mathematic
- VFX Mathematic
- Color Ethos Studio
- Color Ethos Studio
- Production Services Solent Film
- Production Service Solent Film
- Associate Creative Director/Copywriter Conor Patterson
- Associate Creative Director/Art Director Jose D'Alta
- Executive Producer Amy Bonin
- Chief Creative Officer Laura Petruccelli
- Creative Director/Art Director Erica Stevens
- Producer Alexander Handschuh
- Executive Producer Jake Herman
- Director of Production (HP) Kimberly Chavez
- Creative Director/Art Director Grace Hwang
- Chief Strategy Officer Graham North
- Executive Producer Josef Byrne
- Production Manager Molly Turner
- Post Producer Hannah Smith (Producer)
- Head of Production Elyse Robinson
- Editor Emile Aubry
- Assistant Editor Sky Kim
- Executive Producer Freya Hewett
- Producer Hannah Smith
- Executive Producer Rebecca Rice
- CG Supervisor Emeric Samier
- Producer Beatrice Gauthier-Millette
- Executive Producer Jade Schiff
- Colorist Kaitlyn Battistelli
- Executive Producer Alex Momchev
- Executive Producer Magdalena Staneva
- Producer Yana Stroi
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Nice&Frank/San Francisco
- Production Company BLINKINK
- Director Lea Esmaili
- Editing Church Edit
- Editing Church Edit
- Post Production Mathematic
- VFX Mathematic
- Color Ethos Studio
- Color Ethos Studio
- Production Services Solent Film
- Production Service Solent Film
- Associate Creative Director/Copywriter Conor Patterson
- Associate Creative Director/Art Director Jose D'Alta
- Executive Producer Amy Bonin
- Chief Creative Officer Laura Petruccelli
- Creative Director/Art Director Erica Stevens
- Producer Alexander Handschuh
- Executive Producer Jake Herman
- Director of Production (HP) Kimberly Chavez
- Creative Director/Art Director Grace Hwang
- Chief Strategy Officer Graham North
- Executive Producer Josef Byrne
- Production Manager Molly Turner
- Post Producer Hannah Smith (Producer)
- Head of Production Elyse Robinson
- Editor Emile Aubry
- Assistant Editor Sky Kim
- Executive Producer Freya Hewett
- Producer Hannah Smith
- Executive Producer Rebecca Rice
- CG Supervisor Emeric Samier
- Producer Beatrice Gauthier-Millette
- Executive Producer Jade Schiff
- Colorist Kaitlyn Battistelli
- Executive Producer Alex Momchev
- Executive Producer Magdalena Staneva
- Producer Yana Stroi
Developed with creative agency nice&frank and directed by mixed-media artist Léa Esmaili through BLINKINK, this colourful spot from online marketplace Poshmark celebrates the unexpected ways that second-hand fashion can help us find new personal styles.
Blending live action, animation and CGI, the film follows a woman who is pulled into a fantastical world of fashion hidden inside her wardrobe. Each accessory and item she encounters along the way unfolds into a surreal new scene, from an anime-inspired sequence to a paper pop-up book bedroom.
Rooted in the belief that personal style is meant to be explored, the initiative celebrates the possibilities found across millions of individual closets, inviting fashion lovers to look beyond what they already know they like and discover something unexpected.