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PETA – My First Lab Animal

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Animal rights organisation, PETA (People for the Ethical Treatment of Animals) has launched this equally hilarious and horrifying parody toy commercial highlighting the dark truths about animal testing.  

Directed by Fons Schiedon of Golden LA in collaboration with PETA's creative director Christian Carl, the spot, titled My First Lab Animal, is reminiscent of ads from the 1990s, complete with a catchy, cheerful jingle. 

Blending dark comedy with sitcom-style acting and fully functional toys, the grim realities of animal testing are played out by a child and her parents having fun with the new toy. 

Director Schiedon added: “The key to the humour and tension with this film was that we were playing it earnestly. Leaning into the cheesy, sincere 90s toy commercial elements of it—including practical toys—let us bring some of the truly harsher realities of animal testing to life with this important film for PETA. This will hopefully serve as a wake-up call for consumers and the NIH alike.”

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