PETA toys with our emotions
Director Fons Schiedon helms a tongue-in-cheek vintage toy commercial highlighting the horrors of animal testing for the animal welfare organisation.
)
Credits
View on-
- Production Company Golden LA
- Director Fons Schiedon
-
-
Unlock full credits and more with a shots membership
Credits
View on- Production Company Golden LA
- Director Fons Schiedon
- Executive Producer Kevin Gallagher
- Post Production Golden LA
- Music Peligro Music & Sound Design
- Music/Sound Design Greg Kuehn
- Creative Director Christian Carl
- Line Producer Rick Brown
- Production Designer Tatiana Van Sauter
- DP Joe Picard
- Editor Jake Franks
- Creative Director Fons Schiedon
- Post Producer Pierre Nobile
- Compositing Jonathan Nee
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Golden LA
- Director Fons Schiedon
- Executive Producer Kevin Gallagher
- Post Production Golden LA
- Music Peligro Music & Sound Design
- Music/Sound Design Greg Kuehn
- Creative Director Christian Carl
- Line Producer Rick Brown
- Production Designer Tatiana Van Sauter
- DP Joe Picard
- Editor Jake Franks
- Creative Director Fons Schiedon
- Post Producer Pierre Nobile
- Compositing Jonathan Nee
Animal rights organisation, PETA (People for the Ethical Treatment of Animals) has launched this equally hilarious and horrifying parody toy commercial highlighting the dark truths about animal testing.
Directed by Fons Schiedon of Golden LA in collaboration with PETA's creative director Christian Carl, the spot, titled My First Lab Animal, is reminiscent of ads from the 1990s, complete with a catchy, cheerful jingle.
Blending dark comedy with sitcom-style acting and fully functional toys, the grim realities of animal testing are played out by a child and her parents having fun with the new toy.
Director Schiedon added: “The key to the humour and tension with this film was that we were playing it earnestly. Leaning into the cheesy, sincere 90s toy commercial elements of it—including practical toys—let us bring some of the truly harsher realities of animal testing to life with this important film for PETA. This will hopefully serve as a wake-up call for consumers and the NIH alike.”
