Peer Review: Wolfberg
Form directing duo Wolfberg discuss finding a fresh visual language for every project, the value of practical craft, and why they're waiting for the AI pendulum to swing back.
Who are three contemporaries that you admire?
This is a very difficult question, as it's hard to pick only three people out of the probably hundreds we admire for their work. So, I'll focus only on those who have recently caught our attention.
Kristoffer Borgli always manages to surprise with a completely unconventional narrative. For the first half of the film, the genre remains unclear, which makes it especially enjoyable for people like us who have seen a lot and can usually predict where the story is going.
Robert Aramayo hilariously offended his audience with an incredible performance in I Swear, which is, for me, one of the most authentic performances I have seen, delivered with complete honesty.
Oliver Tree, who recently passed away, was one of our favorite artists. We admired him for his multitalented persona, entertaining and sophisticated at the same time. His music videos had a uniquely consistent sense of madness, and he will definitely remain at the top of our playlist.
Credits
View on- Agency The Martin Agency/Richmond
- Production Company Furlined
- Director Speck & Gordon
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Credits
View on- Agency The Martin Agency/Richmond
- Production Company Furlined
- Director Speck & Gordon
- Chief Creative Officer Joe Alexander
- Copywriter Wade Alger
- Copywriter Brig White
- Senior Producer Digital Jill McGrath
- Broadcast Producer Steve Humble
- Copywriter David Vogeleer
- Copywriter Miranda Morgan
- Designer Will Godwin
- President/Executive Producer Diane McArter
- Senior Executive Producer David Thorne
- Executive Producer Jay Wakefield
- VFX Supervisor Tim Davies
- Production Coordinator Pat DeVaney
- Colorist Adam Scott / (Colorist)
- Exec Producer Color Thatcher Peterson
- Sound Designer Jeff Malen
- Executive Producer Susie Boyajan
- Managing Director David Leinheardt
- Executive Creative Director Jack Livesey
- Executive Creative Director Peter Nashel
- Executive Producer Ross Hopman
- Producer Gio Lobato
- Line Producer Greg Shultz
- Production Designer Andrew Reznik
- DP Jeff Cutter
- Editor Graham Turner
- Executive Producer Carr Schilling
- VFX Producer Jordan Sharon
- Lead Flame Artist Robin McGloin
- Additional 2nd Artist Don Kim
- Song (Cover) "Fix You" Coldplay
- Talent Thomas Jane
- Voice Over Will Arnett
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Credits
powered by- Agency The Martin Agency/Richmond
- Production Company Furlined
- Director Speck & Gordon
- Chief Creative Officer Joe Alexander
- Copywriter Wade Alger
- Copywriter Brig White
- Senior Producer Digital Jill McGrath
- Broadcast Producer Steve Humble
- Copywriter David Vogeleer
- Copywriter Miranda Morgan
- Designer Will Godwin
- President/Executive Producer Diane McArter
- Senior Executive Producer David Thorne
- Executive Producer Jay Wakefield
- VFX Supervisor Tim Davies
- Production Coordinator Pat DeVaney
- Colorist Adam Scott / (Colorist)
- Exec Producer Color Thatcher Peterson
- Sound Designer Jeff Malen
- Executive Producer Susie Boyajan
- Managing Director David Leinheardt
- Executive Creative Director Jack Livesey
- Executive Creative Director Peter Nashel
- Executive Producer Ross Hopman
- Producer Gio Lobato
- Line Producer Greg Shultz
- Production Designer Andrew Reznik
- DP Jeff Cutter
- Editor Graham Turner
- Executive Producer Carr Schilling
- VFX Producer Jordan Sharon
- Lead Flame Artist Robin McGloin
- Additional 2nd Artist Don Kim
- Song (Cover) "Fix You" Coldplay
- Talent Thomas Jane
- Voice Over Will Arnett
Please share 3-4 pieces of work that exemplify great direction.
Donate Life - Coleman Sweeney. Great twist in the storytelling, brilliant build up, great casting, its dramaturgy and editing pace made us watch it over and over.
Burger King - Confusing Times. A cinematic masterpiece with a haunting atmosphere, free from the usual marketing clichés.
We believe each story deserves its own voice, so we avoid relying on ideas or techniques simply because they've worked before, we don't want to repeat ourselves.
John Lewis - Tableau. The camera work, choreography, art direction, and casting are all at their best. This film must have been incredibly difficult to put together. Great respect to the entire crew.
Columbia - Engineered for Whatever. A brilliant concept, executed beautifully. We love the mixed-media approach and its honest tone.
Credits
View on- Agency DAVID/Madrid
- Production Company MJZ/USA
- Director Juan Cabral
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Credits
View on- Agency DAVID/Madrid
- Production Company MJZ/USA
- Director Juan Cabral
- Chief Creative Officer Francisco (Pancho) Cassis
- Chief Operating Officer Sylvia Panico
- Executive Creative Director Saulo Rocha
- Executive Creative Director Andre Toledo
- Creative Director Fred Bosch
- Copywriter Guillermo Pueyrredon
- Senior Art Director Pedro Sattin
- Producer Alejandro Falduti
- Executive Producer David Zander
- Production Service Labhouse
- Executive Producer Flora Fernandez Marengo
- Music Company Pickle Music + Sound
- Sound Design Tres Sonido
- Creative Director/Copywriter David Krueger
- Producer Emma Wilcockson
- DP Leandro Filloy
- Production Designer Sebastian Orgambide
- Editor Emiliano Fardaus
- Post Producer Julieta Fernandez Castagnino
- Colorist Alejandro Armaleo
- Composer/Creative Director Alexis Estiz
- Producer Lupita Alvarez
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Credits
powered by- Agency DAVID/Madrid
- Production Company MJZ/USA
- Director Juan Cabral
- Chief Creative Officer Francisco (Pancho) Cassis
- Chief Operating Officer Sylvia Panico
- Executive Creative Director Saulo Rocha
- Executive Creative Director Andre Toledo
- Creative Director Fred Bosch
- Copywriter Guillermo Pueyrredon
- Senior Art Director Pedro Sattin
- Producer Alejandro Falduti
- Executive Producer David Zander
- Production Service Labhouse
- Executive Producer Flora Fernandez Marengo
- Music Company Pickle Music + Sound
- Sound Design Tres Sonido
- Creative Director/Copywriter David Krueger
- Producer Emma Wilcockson
- DP Leandro Filloy
- Production Designer Sebastian Orgambide
- Editor Emiliano Fardaus
- Post Producer Julieta Fernandez Castagnino
- Colorist Alejandro Armaleo
- Composer/Creative Director Alexis Estiz
- Producer Lupita Alvarez
What do you like most about the work that you do?
What we enjoy most is that every new project is an opportunity to start from scratch. We believe each story deserves its own voice, so we avoid relying on ideas or techniques simply because they've worked before, we don't want to repeat ourselves. That constant variety is what keeps the work exciting and helps us deliver something fresh.
We often end up surprising ourselves with ideas that neither of us could have imagined alone.
What has your career journey been like so far? How did you end up working together?
We met while working on a mixed-media project that combined animation and live action. It was a great experience, and we realised it was nice to have a partner, directing can get lonely. That's when we decided to collaborate on another project, and we've been working as a directing duo ever since. We find working as a directing duo to be a great setup, as projects often overlap, allowing us to divide the workload without things becoming too hectic.
Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Kim Gehrig
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Kim Gehrig
- Editing Trim
- Post Production Selected Works
- Color TRAFIK
- Sound 750mph
- Music Wake The Town
- Music Soundtree Music
- Chief Creative Officer Franki Goodwin
- Executive Creative Director William John
- Group Creative Director (Social) Caroline Paris
- Creative Director Brodie King
- Senior Creative George Coyle
- Senior Creative Sam Simmonds
- Senior Creative Director Sam Oliver
- Director of Production (HP) Sam Robinson
- Senior Integrated Producer Lizzie Mabbott
- Integrated Producer (Social) Izzy Woods
- Executive Producer Tash Tan
- Producer Jacob Swan Hyam
- Production Designer Mark Connell
- DP Philippe Le Sourd
- Editor Tom Lindsay
- Editor Jacques Simon
- Executive Producer Noreen Khan
- Producer Tatyana Alexandra
- VFX Creative Director & Shoot Supervisor Francois Roisin
- VFX Supervisor Peter Hodsman
- VFX Shoot Supervisor Amber Frisenda
- Executive Producer Alex Fitzgerald
- Senior VFX Producer William Howland
- Senior VFX Producer Louise Cherry
- Colorist Ricky Gausis
- Color Producer Hugh Copeland
- Sound Designer Sam Ashwell
- Sound Designer Jake Ashwell
- Sound Mix Sam Ashwell
- Music Supervisor Dominic Bastyra
- Music Supervision Jay James
- Music Supervision Colin McIlhagga
- Music Supervision Oak McMahon
- Music Editor Luke Fabia
- Senior Music Producer Neil Athale
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Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Kim Gehrig
- Editing Trim
- Post Production Selected Works
- Color TRAFIK
- Sound 750mph
- Music Wake The Town
- Music Soundtree Music
- Chief Creative Officer Franki Goodwin
- Executive Creative Director William John
- Group Creative Director (Social) Caroline Paris
- Creative Director Brodie King
- Senior Creative George Coyle
- Senior Creative Sam Simmonds
- Senior Creative Director Sam Oliver
- Director of Production (HP) Sam Robinson
- Senior Integrated Producer Lizzie Mabbott
- Integrated Producer (Social) Izzy Woods
- Executive Producer Tash Tan
- Producer Jacob Swan Hyam
- Production Designer Mark Connell
- DP Philippe Le Sourd
- Editor Tom Lindsay
- Editor Jacques Simon
- Executive Producer Noreen Khan
- Producer Tatyana Alexandra
- VFX Creative Director & Shoot Supervisor Francois Roisin
- VFX Supervisor Peter Hodsman
- VFX Shoot Supervisor Amber Frisenda
- Executive Producer Alex Fitzgerald
- Senior VFX Producer William Howland
- Senior VFX Producer Louise Cherry
- Colorist Ricky Gausis
- Color Producer Hugh Copeland
- Sound Designer Sam Ashwell
- Sound Designer Jake Ashwell
- Sound Mix Sam Ashwell
- Music Supervisor Dominic Bastyra
- Music Supervision Jay James
- Music Supervision Colin McIlhagga
- Music Supervision Oak McMahon
- Music Editor Luke Fabia
- Senior Music Producer Neil Athale
What is one thing every directing duo needs?
I think it helps that we have different personalities, which gives us a bit of detachment and perspective on each project. There's usually one of us in the lead. We also have different skills, and when we read a script, we can usually tell who is better suited to lead the project. The other then takes on more of a supervisory role, looking over their shoulder and, of course, coming up with all the smart ideas.
We find ourselves both excited and confused by the pace of change.
How do you balance bringing your own individual visions and inspiration to a project?
As mentioned before, we both come from different backgrounds, live-action directing, graphic design, and animation, and we listen to different kinds of music. That gives us four eyes on every project. We often end up surprising ourselves with ideas that neither of us could have imagined alone.
Credits
View on- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Henry-Alex Rubin
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Credits
View on- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Henry-Alex Rubin
- Producer Ray Leakey
- Managing Director Fergus Brown
- DP Oliver Millar
- Editing Final Cut/London
- Senior Post Producer Nikki Porter
- Editor Joe Guest
- Editor Leah Burton
- VFX Company Framestore/London
- Head of Editorial Humberto Reynaga
- Creative Director/VFX Supervisor Kamen Markov
- Executive VFX Producer Alexia Paterson
- Head of Design David Lochhead
- Producer Mariano Melman Carrara
- Animation Supervisor Brad Silby
- Head of CG Johannes Sambs
- Colorist Matthieu Toullet
- Color Producer Chris Anthony
- Audio Post Wave Studios/London
- Producer Caroline Jemirifo
- Sound Designer Parv Thind
- Music Supervision Soundtree Music
- Head of Music Luis Almau
- Producer Luke Fabia
- Music Supervisor Neil Athale
- Music Supervisor Colin McIlhagga
- Managing Director Jay James
- Production Service Division Film
- Chief Creative Officer Mike Sutherland
- Chief Creative Officer Antony Nelson
- Creative Director James Crosby
- Design Director Scott Silvey
- HP Sally Pritchett
- Creative Mike Whiteside
- Creative Ben Robinson
- Creative Director William Cottam
- Producer Charlotte Ellison
- Producer Deborah McCartney
- DP Mateo Akira
- CG Supervisor Henrique Campanha
- Music Supervisor Luke Georgiou
- Composer Irving Berlin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Henry-Alex Rubin
- Producer Ray Leakey
- Managing Director Fergus Brown
- DP Oliver Millar
- Editing Final Cut/London
- Senior Post Producer Nikki Porter
- Editor Joe Guest
- Editor Leah Burton
- VFX Company Framestore/London
- Head of Editorial Humberto Reynaga
- Creative Director/VFX Supervisor Kamen Markov
- Executive VFX Producer Alexia Paterson
- Head of Design David Lochhead
- Producer Mariano Melman Carrara
- Animation Supervisor Brad Silby
- Head of CG Johannes Sambs
- Colorist Matthieu Toullet
- Color Producer Chris Anthony
- Audio Post Wave Studios/London
- Producer Caroline Jemirifo
- Sound Designer Parv Thind
- Music Supervision Soundtree Music
- Head of Music Luis Almau
- Producer Luke Fabia
- Music Supervisor Neil Athale
- Music Supervisor Colin McIlhagga
- Managing Director Jay James
- Production Service Division Film
- Chief Creative Officer Mike Sutherland
- Chief Creative Officer Antony Nelson
- Creative Director James Crosby
- Design Director Scott Silvey
- HP Sally Pritchett
- Creative Mike Whiteside
- Creative Ben Robinson
- Creative Director William Cottam
- Producer Charlotte Ellison
- Producer Deborah McCartney
- DP Mateo Akira
- CG Supervisor Henrique Campanha
- Music Supervisor Luke Georgiou
- Composer Irving Berlin
What’s changing in the industry that all directors need to keep up with?
It is AI, for sure. We've been using these tools for over a year now, and we have to say that every week feels different. At the same time, we find ourselves both excited and confused by the pace of change.
It's difficult to form a definitive opinion. One clear advantage is that techniques that have relied on "fake" imagery for decades, such as 3D models and matte paintings, are now much easier to create.
At the same time, we find it frustrating how difficult it can be to get even simple details right. The process is often incredibly time-consuming, and we sometimes feel like hostages to the technology rather than in control of it.
We've always taken pride in using in-camera tricks and practical filmmaking techniques, so in a way we're waiting for the pendulum to swing back.
There are AI-generated films that are genuinely impressive, but there's also a huge amount of content that simply feels like a waste of time. Like any tool, AI is only as interesting as the ideas and craftsmanship behind it.
We've always taken pride in using in-camera tricks and practical filmmaking techniques, so in a way we're waiting for the pendulum to swing back. As AI becomes an increasingly common part of the creative process, we believe there will be a renewed appreciation for craftsmanship, for the skill, the imperfections, and the human ingenuity behind every frame. It's not about rejecting new technology; we're simply curious to see how audiences will rediscover the value of work that unmistakably feels made by people.