On My Radar: Willem Gerritsen
From amazing ads to fantastic films and influential individuals, Czar director Willem Gerritsen reveals what's on his creative radar.
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What the most creative advertising idea you’ve seen recently?
Scandinavian Airlines' We Are Travelers. Love the insight, and it shows how our national identities are just a bunch of things that assemble over time. The world is one big cultural soup really, let’s stop pretending it’s not.
Credits
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- Agency &Co/Copenhagen
- Production Company New Land
- Director Gustav Johansson
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Gustav Johansson
- Executive Producer Sara Samsoe
- Producer Adam Holmstrom
- DP Jasper Spanning
- Editor Sam Ostrove
- Edit Assistant Martin Zaar
- Colourist Nicke Johansson
- VFX & Online Kalle Lundberg
- VFX/Animation Per Helin
- Sound Designer Anton Ahlberg
- Composer Pierre Riddez
- Art Director Lea Flodgaard
- Art Director Anna Katrine Winblad Nielsen
- Copywriter Mathias Trads Olesen
- Copywriter Joachim Juel Ulrich
- Copywriter Kristel Kroier
- Creative Director Robert Cerkez
- Graphic Designer Anders Martin Jensen
- Interactive Producer Palle Aufeldt
- Producer Filippa Borg von Bulow
Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Gustav Johansson
- Executive Producer Sara Samsoe
- Producer Adam Holmstrom
- DP Jasper Spanning
- Editor Sam Ostrove
- Edit Assistant Martin Zaar
- Colourist Nicke Johansson
- VFX & Online Kalle Lundberg
- VFX/Animation Per Helin
- Sound Designer Anton Ahlberg
- Composer Pierre Riddez
- Art Director Lea Flodgaard
- Art Director Anna Katrine Winblad Nielsen
- Copywriter Mathias Trads Olesen
- Copywriter Joachim Juel Ulrich
- Copywriter Kristel Kroier
- Creative Director Robert Cerkez
- Graphic Designer Anders Martin Jensen
- Interactive Producer Palle Aufeldt
- Producer Filippa Borg von Bulow
What website(s) do you use most regularly?
YouTube. Watching interviews with filmmakers, diving into science stuff and looking up ‘how to play...’ for piano.
What’s the most recent piece of tech that you’ve bought?
The Oculus Quest; it’s the future folks!
What product could you not live without?
My home projector. It’s a life-saver, especially in Covid times.
What’s the best film you’ve seen over the last year?
Burberry’s Open Spaces. How many times did I dream this before I saw it?
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Credits
powered by
- Agency Client Direct
- Production Company Riff Raff
- Director Megaforce
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-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Client Direct
- Production Company Riff Raff
- Director Megaforce
- Edit Company Final Cut/London
- SFX MachineShop
- Editor Joe Guest
- VFX The Mill/New York
- Creative Director Alex Lovejoy
- Senior VFX Producer Ryan Hancocks
- Sound Design Sam Ashwell
- Brand
- Producer Will Preston George
- Production Designer Marco Puig
- DP Justin Brown
- Colorist Emiliano Serantoni
- Choreographer (LA)HORDE
- Stylist Ana Steiner
- Hair Stylist Hiroshi Matsushita
- Makeup Artist Gemma Smith-Edhouse
- Sound Designer Jake Ashwell
- Producer Cathy Hood
- Chief Creative Officer Riccardo Tisci
Credits
powered by
- Agency Client Direct
- Production Company Riff Raff
- Director Megaforce
- Edit Company Final Cut/London
- SFX MachineShop
- Editor Joe Guest
- VFX The Mill/New York
- Creative Director Alex Lovejoy
- Senior VFX Producer Ryan Hancocks
- Sound Design Sam Ashwell
- Brand
- Producer Will Preston George
- Production Designer Marco Puig
- DP Justin Brown
- Colorist Emiliano Serantoni
- Choreographer (LA)HORDE
- Stylist Ana Steiner
- Hair Stylist Hiroshi Matsushita
- Makeup Artist Gemma Smith-Edhouse
- Sound Designer Jake Ashwell
- Producer Cathy Hood
- Chief Creative Officer Riccardo Tisci
What film do you think everyone should have seen?
Pixar's Inside Out, such a smart and funny movie.
What’s your preferred social media platform?
Actually, none of them, I’ll hear what people are doing when I speak to them.
What’s your favourite TV show?
The Leftovers; such a deep and philosophically interesting set-up, and just awesome music.
What’s your favourite podcast?
What show/exhibition has most inspired you recently?
Exhibition? Is that something from the old days? When people would still go to places with lots of other people? Okay, well, digging into my memory, I’d say the work at the NXT museum in Amsterdam, an awesome new Digital Art museum that everybody should check out.
What’s the most significant change you’ve witnessed in the industry since you started working in it?
Work got less edgy because brands are more afraid to step on toes. A shame because most great work comes from finding the edge of cultural developments, questioning and juxtaposing them in a meaningful way.
If there was one thing you could change about the advertising industry, what would it be?
A ban on CT brain scan testing. You can’t test the cultural relevance and/or the infestation of a film later on by looking at neurons firing up at first look (at least not yet).
Who or what has most influenced your career?
Bart Timmer as my mentor at Czar; Selmore creatives Diederick Hillenius and Poppe van Pelt; and my brother, who chipped in to buy my first camera and advised me through the years.
Tell us one thing about yourself that most people won’t know.
I’m a landlord in Scotland. I own one-square-metre there, I really do. (Hail to the creative idea there: it’s a nature preservation scheme!).
