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On My Radar: Sofia Kerpan
Modern Post editor Sofia Kerpan tells us that she learns a lot from YouTube, has an unused iPad, and loves an old but strange film, as she reveals what's on her creative radar.
What’s the most creative advertising idea you’ve seen recently?
I loved the Loewe ad Decades of Confusion, that Danielle Schneiderman cut recently.
Credits
powered by-
- Production Company Loewe
- Director Ally Pankiw
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Credits
powered by- Production Company Loewe
- Director Ally Pankiw
![](https://d17mj1ha1c2g57.cloudfront.net/v1/jufrLGfiXNAq5Jx8H3bRYXiZqy8/1024x576%23/80/shotsmag/production/clips/6f4762a1-f11a-43b6-b048-5d816121c0ea/1720430810628.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Production Company Loewe
- Director Ally Pankiw
What website(s) do you use most regularly?
I’m always finding myself in a weird corner of YouTube. I learned to edit mainly through YouTube tutorials, so I use it for learning new skills... I just started learning how to knit on there. I use it for researching, meditations or just watching old interviews, talks or music videos by my favourite artists and filmmakers. I also have been loving Audible recently. I was never an audio book person because it felt like cheating, but I’ve come around.
What’s the most recent piece of tech that you’ve bought?
An iPad that I never use, because it’s really just a super-sized iPhone.
What product could you not live without?
My favourite fragrance, Little Flower, by Regime des Fleurs
![](https://d17mj1ha1c2g57.cloudfront.net/v1/xI4seaXPc6mebMkRY_28IrqjyQY/1280x/80/shotsmag/production/clips/729ae2b5-a9d6-4686-bb81-f7d126564102/screenshot-2024-07-08-at-09.51.42.png?v=1&quality=70&format=jpeg)
What’s the best film you’ve seen over the last year?
I saw Rumble Fish for the first time this past year. It was so strange, I loved it!
What film do you think everyone should have seen?
The Devil and Daniel Johnston. It has always stuck with me because it’s a compassionate portrait of a troubled person.
![](https://d17mj1ha1c2g57.cloudfront.net/v1/L5uFg5_680w84LvaMNwRH5BviJI/1280x/80/shotsmag/production/clips/dea17110-729e-4691-956b-b52895824a18/the-devil-and-daniel-johnston-081823-2d9acf6b20f14e9da0986d86231751ce.jpg?v=1&quality=70&format=jpeg)
What’s your preferred social media platform?
TikTok; it makes me laugh the most.
What’s your favourite TV show?
The Sopranos; no explanation needed!
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What’s your favourite podcast?
I go through so many podcast phases but, lately, I love This Jungian Life. It’s calming to listen to, and they interpret a dream submitted by one of their listeners in each episode.
What show/exhibition has most inspired you recently?
American Gurl at Hauser & Wirth last summer was awesome.
If you could only listen to one music artist from now on, who would it be?
I can’t do this… I don’t entertain that reality.
If there was one thing you could change about the advertising industry, what would it be?
I appreciate transparency and support of social issues and would like to see more of that, but in a more meaningful and measurable way. I think we see that happening in a way that isn’t too risky, mostly to do with identity politics, which is a good start. But, when we are living in a world where there are wars and genocide taking place, it’s hard to feel good about working on massive campaigns while others are suffering. These companies have a lot of influence and power that could be used for good, and I respect when people take a brave stance on what they believe in.
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Who or what has most influenced your career?
Just watching a lot of TV and music videos growing up, I’ve always been obsessed with popular culture. So... myself!
Tell us one thing about yourself that most people won’t know.
When I was either-years-old I won second place in a Britney Spears [above] impersonation contest that was held at a shopping mall.