Ogilvy Spain's new film for DGT is anything but pedestrian
The powerful film uses stylistic flourishes to show just how myopic phone use can make us.
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Credits
View on- Agency Ogilvy/Madrid
- Production Company Be Sweet Films
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Credits
View on- Agency Ogilvy/Madrid
- Production Company Be Sweet Films
- Production Co WPP Production
- Post Production WPP Production
- Audio Post Isilik Studio
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Executive Creative Director Javier Senovilla
- Creative Director Guillermo Fernandez
- Creative Director Pablo Poveda Moreno
- Creative Espana Navarro
- Creative Mabel Segarra
- Producer Tomas Pena
- Director Aaron Lago
- Executive Producer Luciano Firmo
- Producer Lucas Vallina
- Executive Producer Pablo Riano Sanchez
- Producer Cristina Traver
- DP Tomas Kotas
- VFX Lead Tomy Garcia
- Colorist Marc Morato
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Credits
powered by- Agency Ogilvy/Madrid
- Production Company Be Sweet Films
- Production Co WPP Production
- Post Production WPP Production
- Audio Post Isilik Studio
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Executive Creative Director Javier Senovilla
- Creative Director Guillermo Fernandez
- Creative Director Pablo Poveda Moreno
- Creative Espana Navarro
- Creative Mabel Segarra
- Producer Tomas Pena
- Director Aaron Lago
- Executive Producer Luciano Firmo
- Producer Lucas Vallina
- Executive Producer Pablo Riano Sanchez
- Producer Cristina Traver
- DP Tomas Kotas
- VFX Lead Tomy Garcia
- Colorist Marc Morato
We all know how involved phone use can be, but the dangerous potential of such focus is rarely shown as effectively as in Ogilvy Spain's new film for the Dirección General de Tráfico (DGT).
Taking the insight that one in three pedestrians in Spain uses their phone while walking, with 86% admitting their attention drops when crossing, Pedestrians shows just how limiting (and, ultimately, fatal) such use can be.
Shot through Be Sweet with WPPproduction and directed by Aarón Lago, the combination of delightful distraction choices and minimalist production design makes the crunching reveal all the more dramatic.
