Ocado’s life in lists

Created for Ocado by Uncommon Studios London, this print and OOH initiative follows the launch of the brand’s 'Life Delivered' platform. 

With subtle shopping basket agendas paired with poignant imagery, the posters reveal the full range of human needs – following such an item on the list as ‘heartbreak’ for example, subsequent entries include teabags and tissues, plus a quantity of ‘remaining fish in the sea’.   

Each execution captures a different story - from birthday parties and proposals to separations and homesickness - showing how every basket tells its own tale.