​Object & Animal fires up KFC's new Zinger campaign

Production Company Object & Animal celebrates the release of the visually striking KFC Zinger Drip commercial, a campaign created by Mother that plunges viewers into the molten heart of spice.

The cinematic spot introduces the Zinger Drip burger as it rises from the depths of a mysterious, bubbling lake of signature Zinger sauce, its emergence heralded by the haunting whispers of the "fire choir," a chorus of spice lovers caught between pleasure and pain. Their breathy murmurs and gasping exhales form a sonic backdrop, dramatising the burger’s hotly anticipated arrival.

Leveraging microscopic camera techniques, the film captures intricate patterns within the Zinger sauce, making the spicy liquid a visual centre piece in every frame. From start to finish, the campaign brings heat and intensity to life mirroring the sensory thrill of the Zinger Drip itself.