Oakley launches product technology-led football campaign
Featuring Justin Jefferson and Diana Flores, the campaign marks Stept Studios' fifth year concepting and producing for Oakley Football.
)
In partnership with Stept Studios, sunglasses brand Oakley has released the 2025 Oakley NFL, celebrating the debut of Oakley HyperGrip Technology with a bold new film directed by Warner Shaw.
The campaign spotlights NFL superstar wide receiver Justin Jefferson and flag football icon Diana Flores, reinforcing Oakley’s commitment to innovation and its mission to move the game forward.
To showcase this groundbreaking performance eyewear technology, Stept conceived a surreal, stylised test world where Oakley’s latest innovation was put to the ultimate challenge by world-class football and flag athletes. At the centre is the launch of the Oakley Stunt Collection; Stunt Wing, Stunt Devil, and Stunt Glider, each engineered with Oakley HyperGrip Technology to set a new standard for retention, control, and peak performance.
Director Warner Shaw, a former college quarterback, immediately connected with both the creative concept and the athletes on set. His background and collaborative approach established trust and brought the ambitious shoot to life with authenticity and energy. Through Stept’s cinematic storytelling and edit led by Lockt’s Dan Abraham, the campaign underscores Oakley’s continued commitment to the growth and elevation of the sport through its partnerships with the National Football League (NFL) and NFL FLAG.
Credits
View on-
- Production Company Stept Studios
- Director Warner Shaw
-
-
Unlock full credits and more with a shots membership
Credits
View on- Production Company Stept Studios
- Director Warner Shaw
- Editor Dan Abraham
- Talent Justin Jefferson
- Talent Diana Flores
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Stept Studios
- Director Warner Shaw
- Editor Dan Abraham
- Talent Justin Jefferson
- Talent Diana Flores
“This marks our fifth consecutive year collaborating with Oakley Football, and each time we’re challenged to top the last,” said Nick Martini, Co-Founder at Stept Studios. “Working alongside athletes like Justin and Diana, and launching groundbreaking innovations like HyperGrip™, allows us to merge culture, performance, and creativity into stories that resonate far beyond the field.”
“Stept is one of those partners we go to when we know a project requires a special level of creativity, imagination and ingenuity to bring a vision to life, and still be able to deliver world-class work despite all the complexity,” said Chasen Marshall, Head of U.S. Brand Activations for Oakley. “With this campaign, we’re setting a new benchmark for performance eyewear, and Warner’s approach to building this world truly hit the mark.”
The 2025 Oakley Football Campaign not only extends Oakley’s legacy of innovation but also underscores Stept’s reputation for crafting culture-shaping content at the intersection of sports and storytelling.
