O2 calls for GranAI
In a campaign designed to battle phone scammers, VCCP’s AI creative agency faith has unleashed Daisy; a next-gen, next-gran chatter with an uncanny ability to annoy fraudsters.
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Credits
View on- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Ravi Patel
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Credits
View on- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Ravi Patel
- Creative Director Ben Hopkins
- Creative Director Morten Legarth
- Executive Creative Director David Masterman
- Senior Creative James Lucking Pham
- Senior Creative Filipe Birck
- Design Director Tom Loach
- Senior Designer Leila Amin
- Integrated Creative Producer Pip Seymour-Judd
- Executive Producer Charlotte Borrell
- Producer Richard Guy
- Producer Hannah Chitty
- Senior Designer Matt Taylor / (VFX Supervisor)
- Post Producer Finlay Macaulay
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Credits
powered by- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Ravi Patel
- Creative Director Ben Hopkins
- Creative Director Morten Legarth
- Executive Creative Director David Masterman
- Senior Creative James Lucking Pham
- Senior Creative Filipe Birck
- Design Director Tom Loach
- Senior Designer Leila Amin
- Integrated Creative Producer Pip Seymour-Judd
- Executive Producer Charlotte Borrell
- Producer Richard Guy
- Producer Hannah Chitty
- Senior Designer Matt Taylor / (VFX Supervisor)
- Post Producer Finlay Macaulay
We don't usually like making inflammatory statements here on shots, but we think it's safe to say that phone scammers, preying on people's good nature and vulnerabilities, are utter scumbags.
Using the stat of one in five Brits (22%) experiencing a fraud attempt every single week, O2 and VCCP’s AI creative agency faith have created the ultimate fraudster-foiling deterrent: Daisy. Part gran. Part machine. All chat.
Modelled after an older relative of a VCCP employee and created in collaboration with UK scambaiter Jim Browning, Daisy is designed to serve as a trap for fraudsters, engaging them with meandering stories and fake personal information in real-time, using advanced AI and generative models to mimic an elderly target.
