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O2 – O2 Scambaiters

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We don't usually like making inflammatory statements here on shots, but we think it's safe to say that phone scammers, preying on people's good nature and vulnerabilities, are utter scumbags.

Using the stat of one in five Brits (22%) experiencing a fraud attempt every single week, O2 and VCCP’s AI creative agency faith have created the ultimate fraudster-foiling deterrent: Daisy. Part gran. Part machine. All chat.

Modelled after an older relative of a VCCP employee and created in collaboration with UK scambaiter Jim Browning, Daisy is designed to serve as a trap for fraudsters, engaging them with meandering stories and fake personal information in real-time, using advanced AI and generative models to mimic an elderly target.

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