Not To Scale introduce the ismybillfair-ometer
Not To Scale and Ronda create characterful icon for agency BigSmall and online service ismybillfair.
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ismybillfair helps people get a fairer price for their household bills from their current provider.
Not To Scale and directors Ronda took on the task of helping to create a character that encapsulates simplicity but exudes charm and fun. Ronda are experts in injecting personality into every project and this one is no exception. This lovable, confident icon is the perfect ambassador for the brand and the ad, voiced by Pointless host and record-breaking author Richard Osman, showcases what the ismybillfair-ometer can do.
Viewers are told that while its name might be a bit of a mouthful, the ismybillfair-ometer doesn’t have a mouth and doesn’t need one, because it only does one thing; checks whether your energy bill is fair or not. If you’re not being charged a fair price, ismybillfair automatically sorts out a better deal with your existing supplier in order to save you money.
Credits
powered by
- Agency BigSmall/London
- Production Company Not To Scale
- Director Ronda
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Credits
powered by
- Agency BigSmall/London
- Production Company Not To Scale
- Director Ronda
- Executive Producer Dan O'Rourke
- Production/Animation Ronda
- Art Director Santiago Graziano
- Animation Director Fernan Graziano
- Sound Jungle Studios
- Sound Engineer Ben Leeves
- Music Native Music Supervision & Production
- Composer Frederick Ashworth
- Creative Partner Tom Evans
- Managing Partner Matt Edwards
- Creative Director Will Flack
- Producer Spru Rowland
- Producer Ines Palmas
- Producer Rebecca Little
Credits
powered by
- Agency BigSmall/London
- Production Company Not To Scale
- Director Ronda
- Executive Producer Dan O'Rourke
- Production/Animation Ronda
- Art Director Santiago Graziano
- Animation Director Fernan Graziano
- Sound Jungle Studios
- Sound Engineer Ben Leeves
- Music Native Music Supervision & Production
- Composer Frederick Ashworth
- Creative Partner Tom Evans
- Managing Partner Matt Edwards
- Creative Director Will Flack
- Producer Spru Rowland
- Producer Ines Palmas
- Producer Rebecca Little
"The challenge for this project was to create a simple character based on the logo shape and give it a lot of personality. The key elements were the one eye and the arms that appear only when necessary. From the design it had to be loveable but not childish, and the glass/vinyl feel helped us to give it a more mature look but the personality really comes through in the animation. With a bit of an attitude and a lot of coolness, the Fairometer does one thing, it checks if your bill is fair!" said Ronda.
Matt Edwards, Partner at BigSmall adds, “Ronda are experts when it comes to injecting personality into every project. In crafting this little fella they put real care into every detail, from his confident swagger to the retro cassette player on which he plays his jingle.”
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