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Ninian Doff, one of the industry’s most admired directors, has joined Reset for worldwide representation.

The award-winning director’s body of work, which spans music videos, commercials and feature film is celebrated for its deft cinematic approach, effortlessly intertwining comedy with the surreal. Ninian Doff’s career exploded in 2017 when he won Music Video Director of the Year at the MVAs for his infamous promo for Run the Jewels’ Love Again trumped only by his acclaimed follow up video Genghis Kahn for Miike Snow. Since then Ninian has gone on shoot a multiplicity of music videos including the The Chemical Brothers’ epic We’ve Got to Try.

His inimitable style caught the eye of the advertising world, leading to a string of blockbuster commercials for brands such as THREE, O2, Cadbury’s, his iconic music video crossover for Mars Temptations featuring a symphony of singing cats, ITV’s Veg Power (which picked up Commercial of the Year at the shots awards) and his Dickensian Christmas epic Nicholas the Sweep for Sainsbury’s.

Doff debuted his feature film Get Duked in 2019, the story of a troop of teenagers lost in the Scottish Highlands who’re stalked by a group of aristocratic psychopaths led by Eddie Izzard. After earning the SXSW Jury Prize, the film launched on Amazon Prime to critical acclaim, sparking yet another collaboration with Run the Jewels in a music video spin off Out of Sight featuring 2Chainz.

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