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Woolmark – Wear Wool, Not Waste

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With zombies, there are a few telltale signs: the shambling walk, the vacant stare, the fact that they might have an arm off. However, one of the most distinctive would be the familiar moan.

Not so for the 'undead' menace in this delightfully constructed film from Park Village and The Woolmark Company; their movement is as quiet as linen in the breeze...

Built on the unsettling idea that every synthetic garment ever made still exists in some form, Wear Wool, Not Waste presents a dystopian view of everyday clobber taking on a life of its own.

Created by 20(Something) and with Studio Birthplace (duo Sil Van Der Woerd and Jorik Dozy) back in the director's chair after helming the first chapter, this intricately paced film impresses not only with the visuals - the wardrobe army springing to surprising life - but also with the aforementioned audio, its gentle wafts giving the piece a genuine unsettling quality.

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