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Novartis – Relax Your Tight End

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If the idea of a conventional prostate exam leaves you with a 'tight end', you'll be pleased with the message put forward by NFL tight ends in this Super Bowl spot for Novartis.

Explaining how results can now be gleaned from a blood test rather than a finger up the bumhole, Relax Your Tight End sees big bad football stars like Rob Gronkowski, Greg Olsen, George Kittle, Tony Gonzalez, Delanie Walker, Vernon Davis, and Colby Parkinson partake in some chilled out activities.

Created by Fallon and directed by Prettybird's Eric Wareheim, the film's real win, alongside the Enya soundtrack, is cancer survivor Coach Bruce Arians' delightful VO, which transitions into a direct-to-camera address so wonderfully it's hard not to smile.

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