New Toast IQ campaign featuring Tyler Florence

Union Editorial’s Justin Quagliata has edited Collective Intelligence, kicking off the debut campaign for Toast IQ, Toast’s built-in AI assistant for restaurant operators. 

Created by agency Arnold Worldwide and directed by Benji Weinstein of Smuggler, the ad stars celebrity chef and Toast ambassador Tyler Florence.

With a playful approach to the challenges of running a restaurant, the campaign imagines Toast IQ as a team of experts always at the ready, offering real-time insights drawn from a restaurant’s own data and thousands of others. Q’s edit helps deliver the humour and timing that bring the concept to life.

Union’s team also included Managing Director Caryn Maclean, Executive Producer Melissa Lubin and Head of Production Lily Hartman.