Google Health goes for the prize in new campaign
Google Health's latest campaign features athletes, creators and wellness experts.
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Google Health have launched a new campaign that celebrates all the small ways people move, eat, sleep, and care for themselves – proving that true health is about daily living, not chasing fitness perfection.
The campaign highlights Google’s vision for “a new relationship with your health,” showing how personalized coaching and a versatile hardware lineup, including the new Fitbit Edge and Fitbit Air, proactively support people in living their best, healthiest lives on their own terms.
The campaign kicks off with a :60s hero spot The Prize, directed by Amara Untermeyer through Girl&Bear and agency VCCP.
Credits
View on- Agency VCCP/NY
- Production Company Girl&Bear/New York
- Director Amara Untermeyer
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Credits
View on- Agency VCCP/NY
- Production Company Girl&Bear/New York
- Director Amara Untermeyer
- Editing New International Picture Company (NIPC)
- Post Production BRASH
- Color Electric Theatre Collective/USA
- Audio Post Heard City
- Executive Creative Director Victor Nguyen-Long
- Head of Production Chris Spencer
- Executive Producer Matthew Magsaysay
- Senior Producer Josh Christman
- Executive Creative Director Elena Knox
- Executive Producer Benjy Greenberg
- Creative Sam Huckle
- Creative Josh Baggott
- Editor Adam Robinson
- Post Producer Noelle Lucien
- Post Producer Charlotte Delon
- Post Executive Producer Alasdair Patrick
- VFX Supervisor Tom Clapp
- VFX Supervisor Matt Fuller
- Colorist Jonny Tully
- Sound Engineer Mike Vitacco
- Sound Engineer Daniel Irizarry
- Post Producer B Munoz
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VCCP/NY
- Production Company Girl&Bear/New York
- Director Amara Untermeyer
- Editing New International Picture Company (NIPC)
- Post Production BRASH
- Color Electric Theatre Collective/USA
- Audio Post Heard City
- Executive Creative Director Victor Nguyen-Long
- Head of Production Chris Spencer
- Executive Producer Matthew Magsaysay
- Senior Producer Josh Christman
- Executive Creative Director Elena Knox
- Executive Producer Benjy Greenberg
- Creative Sam Huckle
- Creative Josh Baggott
- Editor Adam Robinson
- Post Producer Noelle Lucien
- Post Producer Charlotte Delon
- Post Executive Producer Alasdair Patrick
- VFX Supervisor Tom Clapp
- VFX Supervisor Matt Fuller
- Colorist Jonny Tully
- Sound Engineer Mike Vitacco
- Sound Engineer Daniel Irizarry
- Post Producer B Munoz
There are additional spots highlighting how influential athletes, creators, and wellness experts are using Google Health tools, featuring:
- NBA Champion Stephen Curry
- Pro Golfer Bryson DeChambeau
- Track & Field Olympian Chari Hawkins
- Nutritionist Kylie Sakaida
- Pro Soccer Player Sophia Wilson
- Fitness Instructor & TV Host Jess Sims
The campaign will run across CTV, digital, and social.
Lauren Gellman, Head of Marketing, Google Health said: “So much of health tech today is hyper-focused on stats, streaks, and fitness perfection. But true health isn’t about obsessing over metrics, it’s built through how we move, eat, sleep, and live every day. With this campaign, we’re championing a new relationship with health that celebrates the small daily choices we make to care for ourselves. Through personalised coaching, we’re meeting people where they are to make wellness feel supportive rather than overwhelming.
