Mother's new ad for Shopify is more than Just An Idea
Four entrepreneurial stories are frenetically intercut in this thrilling spot from Marcus Ibanez.
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Credits
View on- Agency Mother/Los Angeles
- Production Company Iconoclast USA
- Director Marcus Ibanez
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Credits
View on- Agency Mother/Los Angeles
- Production Company Iconoclast USA
- Director Marcus Ibanez
- Creative Director Tobias Lindborg
- DP Kasper Tuxen
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mother/Los Angeles
- Production Company Iconoclast USA
- Director Marcus Ibanez
- Creative Director Tobias Lindborg
- DP Kasper Tuxen
To promote the nifty-looking AI functionality of its Sidekick assistant, Shopify has chosen to explore the aspect of entrepreneurship that remains uniquely human: the idea.
Following four sets of clever-clogs as they have their brainwaves, Just An Idea leaps between a budding fashion designer, an office worker with a bird problem, a couple looking to make furniture for their elderly dog and a group of schoolkids with a novel approach to pimple patches.
Created by Mother LA and directed by Marcus Ibanez through Iconoclast, this great-looking piece is made all the more special by its terrific editing, complemented by Yung Lean's Forever Young.
“Our mission has a new rallying cry. 'Just An Idea' captures the precise moment someone decides to become an entrepreneur,” says Harley Finkelstein, president of Shopify. “Every 26 seconds, a new entrepreneur makes their very first sale on Shopify. Every 26 seconds, ‘just an idea’ turns into something real. Our job is to make that leap easier than ever.”
“When Marcus brought us the pace of the film, it set the direction for everything else,” explains Tobias Lindborg, creative director at Mother.
“It’s just on the verge of overwhelming, which helps us not only show what it’s like for entrepreneurs to try to realize their idea, but also pack a lot of story into a short amount of time.”
