MOSS suits up for summer
Menswear brand MOSS has released its first ever TV spot which features one - impeccably dressed - man and his adventurous summer.
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Credits
View on- Agency The Corner/London
- Production Company Presence
- Director Owen Kasparian
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Credits
View on- Agency The Corner/London
- Production Company Presence
- Director Owen Kasparian
- Editing tenthree
- Post Production Electric Theatre Collective
- Sound Jungle Studios
- Production Service Film Canary Islands
- Chief Creative Officer Tom Ewart
- Producer Sarah Phillips
- Producer Danny Fleet
- Production Design Paula Cabrera
- DP Nauzet Gaspar
- Editor Liam Bachler
- Post Producer Oscar Wendt
- Colorist Andi Haw Shuan Chu
- Sound Designer Ben Leeves
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Corner/London
- Production Company Presence
- Director Owen Kasparian
- Editing tenthree
- Post Production Electric Theatre Collective
- Sound Jungle Studios
- Production Service Film Canary Islands
- Chief Creative Officer Tom Ewart
- Producer Sarah Phillips
- Producer Danny Fleet
- Production Design Paula Cabrera
- DP Nauzet Gaspar
- Editor Liam Bachler
- Post Producer Oscar Wendt
- Colorist Andi Haw Shuan Chu
- Sound Designer Ben Leeves
London-based agency The Corner is behind the first ever TV spot for UK menswear brand MOSS.
Called The Case and directed by Owen Kasparian through Presence, the 50-second spot features a stylishly dressed man whose suitcase is being searched by a security guard. As he rifles through the man's bag, certain items raise confused - and slightly suspicious - looks which necessitates flashbacks to explain exactly how the items came to be there.
The campaign builds on the platform of 'Men of Style + Substance’, which was introduced last year, with the new work looking to take MOSS into more story-led, emotional territory.
"This summer we’re encouraging men to get stuck in and live a little," said Tom Ewart, Founding Partner and CCO of The Corner. "Don’t stand back and spectate, instigate. Crease that linen, scuff those loafers, lose yourself in the moment and ‘bring back stories’. Our campaign is a celebration of spontaneity, character and lived-in elegance. As Bukowski said: “To do a dangerous thing with style is what I call art”."
