Monte Nido puts eating disorders in plain sight

Monte Nido, one of the largest eating disorder treatment providers in America, has partnered with Arnold Worldwide to launch this powerful campaign highlighting the hidden behaviours of those with eating disorders. 

At the heart of the initiative is the hero film, Hidden, which was sensitively directed by Haya Waseem through Object & Animal. From concealing their bodies to hiding food wrappers, it follows a series of characters who keep their disordered behaviours a secret from those around them.

The aim of the campaign is to help people feel seen and inspire them to seek help from an organisation that truly understands them.