Modelo gives us the best seat in the house
The Cerveza for football celebrates the everyday spaces where fandom lives with new creative, talent partnerships, limited-edition gear, retail sweepstakes and its biggest football media investment to date.
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When the world turns its attention to the beautiful game, the most passionate fans know the best seat in the house isn’t always in the stadium.
After activating around the sport for over 30 years, this summer, Modelo reminds fans why it is the Cerveza for football, with new advertising that shows “The Best Seat in the House” isn’t defined by a location, but by being wherever your people, football and Modelo come together.
The fully integrated campaign will bring the magic of the sport closer to fans through limited-time packaging, a limited-edition capsule collection from Modelo and Kappa, partnerships with top football talent Edson Álvarez, Raúl Jiménez, Diego Luna, David Ospina, and Raphinha, and a sweepstakes for a chance to win ultimate watch party gear to celebrate the fans who never quit on their teams.
Credits
View on- Agency Grey/New York
- Production Company Stink/USA
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Credits
View on- Agency Grey/New York
- Production Company Stink/USA
- Editing Cabin Edit/Los Angeles
- Finishing Blacksmith VFX/Los Angeles
- Color Company 3/Los Angeles
- Sound Lime Studios
- Production Services Twenty Four Seven Commercials
- Executive Creative Director Sara Worthington
- Executive Creative Director Armando Flores
- Song "The Ecstasy of Gold" ("L'estasi dell'oro") Ennio Morricone
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Credits
powered by- Agency Grey/New York
- Production Company Stink/USA
- Editing Cabin Edit/Los Angeles
- Finishing Blacksmith VFX/Los Angeles
- Color Company 3/Los Angeles
- Sound Lime Studios
- Production Services Twenty Four Seven Commercials
- Executive Creative Director Sara Worthington
- Executive Creative Director Armando Flores
- Song "The Ecstasy of Gold" ("L'estasi dell'oro") Ennio Morricone
“For 30 years, Modelo has been synonymous with football, and fans agree, over 70% of fans associate Modelo more than any other beer brand with the beautiful game. But this goes beyond marketing; it reflects our genuine appreciation for the sport and the communities that live and breathe it," said Logan Jensen, Vice President of Brand Marketing at Modelo.
"football isn't just experienced from a stadium seat. It's woven into everyday life. This campaign celebrates that reality and rewards dedicated fans with closer access to the sport through exclusive gear and unforgettable experiences.”
Sara Worthington and Armando Flores, Executive Creative Directors, Grey: “When we realised that the vast majority of fans will not get a chance to watch matches in stadiums this summer, we knew we had the beginning of a powerful campaign and an opportunity to show up not only as the Cerveza for football, but the beer of the people. We created “The Best Seat in the House” to remind fans across the country that the best seats aren’t always the ones you pay for. The best seats are the ones where you are surrounded by your people, their passion and your favorite cerveza for football: Modelo.”
