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Minerva expands their team
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Minerva adds Elevado to roster, and adds Victoria Venantini to repping lineup.
Minerva, the repping firm co-founded by partners Shauna Seresin and Mary Knox, has signed next-gen AI-powered creative studio Elevado.
On the heels of becoming Elevado’s first-ever East Coast representation, Minerva also has brought Victoria Venantini on board to boost the shop’s repping power.
Built on the simple philosophy to lead with artistry and to use AI to enhance storytelling, Elevado won a Gold Lion for Industry Craft at Cannes last year for one of the first AI-driven campaigns to be recognised by the awards show. The Hidden Eye Test was developed for 1001 Optometry and directed by company founder/creative director Rupert Cresswell, and Elevado received the Gold Lion in its first year of existence.
“Victoria, Mary, and Shauna are exceptional partners with a deep understanding of the evolving creative landscape. Minerva's collaborative approach, strategic insight, and strong industry relationships make it an ideal fit for Elevado as we continue to grow and push the boundaries of creative storytelling," said executive producer Eve Ehrich.
The Minerva team has extensive experience working in and representing creative technology and post-production companies alongside more traditional production companies. Venantini most recently was in charge of new business development for digital studio Taylor James; Seresin brings a background as an agency producer in London and post producer in both London and New York; and Knox was formerly a managing director of companies specialising in animation, editing, and visual effects.
“I have been keeping a close eye on the evolution of Elevado, “ explained Venantini.
“The timing for this couldn’t be better, coming right after I teamed up with Mary and Shauna.” Venantini previously worked with both Ehrich and Cresswell and also with Knox. “To me this is kismet,” she said.
