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Miles Nathan launches The Story Club
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The Story Club is a new plug and play production agency for brands, agencies, and studios.
With 20 years in the trenches of advertising and production, Miles Nathan has launched The Story Club, a new kind of production agency built around one simple idea; make production clear, collaborative, and creatively fulfilling for everyone.
Nathan, whose career spans AMV BBDO, Saatchi & Saatchi, BBH, Wieden+Kennedy, and a stint as Partner and Executive Producer at Spindle, says the goal is to bring more agility and openness to how brands and agencies produce work.
“I’ve seen most sides; the creative ambition of agencies and clients and the realities of production,” says Nathan. “The Story Club exists to bridge that gap. We want to make the process clear, transparent, and easy for everyone. We like to get involved from the outset - where we can help shape the ambition of a project so it aligns with the expected outcome.
We get that every brief today carries huge importance. Retained clients are becoming rarer, which means there’s often more pressure and fear, and therefore more onus on each individual project to be a 10/10 success. We’re built to help alleviate that early stress, and make the production process, and ultimately the entire job, a success for everyone.
And we’re also nerds; we love love love love filmmaking and directors (Nathan just served a year as Consultant EP at Thirteen Creative, the leading advertising talent consultancy) and we know we can produce with the best, coolest independent talent out there when we need to. The same goes for tech, post, sound, events and creative AI."
Launching with serious credentials
“Although newly launched, The Story Club’s portfolio already includes major, award-winning campaigns for Nike, EA Sports, Guinness, TNT Sports, Women’s Aid, Snickers, The National Lottery and the Royal Navy, all of which Miles has either executive produced or produced.”
“The truth is, it’s kind of a gamble; but the fact that we can explain what we do, have people understand it, and want to jump in so quickly is amazing. We currently have two projects in prep, both with small independent agencies that want The Story Club to handle the entire process, from beginning to end. It’s both validating and terrifying at the same time, but we’re here for it!”
A community-minded approach
Beyond production, The Story Club was originally founded as a mentorship program. Nathan has mentored over 100 emerging people all over the world and served on juries for The British Arrows and Ciclope, championing the next generation of talent.
“We called it The Story Club because ultimately we want to help make the best stories possible, across any medium. And at the same time we want to hear people's stories, we want to help people find their voice in this bonkers industry that never stops.”
