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Gushers – FruitHead

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Lots of brands seem to be looking back on past advertsing glories at the moment, but we can't think of many that have done it through a horror lens.

As spooky season kicks off, US candy brand Gushers has decided to let the insane genius of Lord Danger director Mike Diva loose on its early-00s output, turning what was a quirky, kid-focused campaign into something a little more sinister.

Starring The West Wing's Bradley Whitford, FruitHead is an enjoyably cinematic (and industry-bashing) short that tells the origin story of an altogether juicier supernatural villain.

Leaning into Diva's parody prowess, built on pitch-perfect sketches for SNL, the film takes its comedic concept to genuinely dark levels, aided by a terrific prosthetic mask that could legitimately sit next to Freddy and Jason in the video aisles.

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