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Men's Wearhouse – Find Your Fit

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If the phrase 'smart-casual' fills you with existential dread, then this new trio of films for Men’s Wearhouse might just be for you.

Featuring comedic actor Chris Kleckner as 'Zach', the hapless hero in search of an outfit, the continuation of the Love the Way You Look campaign from Party Land shows that snappy dressing can solve all problems but those associated with the foot in your mouth.

Directed by Peter Martin through RSA Films, the sketch-like spots present a delightful turn by Kleckner, whose nicely-timed performance and wry looks to camera sell every gag the script has to offer.

“Comedy works because it makes people feel seen,” said Matt Heath, Co-Founder and Chief Creative Officer at Party Land. “Most fashion ads love to pretend every guy is a supermodel, but most guys just want to look good without having to think too hard. 

"We’ve built a strong partnership with the Men’s Wearhouse team over the past year and a half, and that trust has been a springboard for making the brand feel more relevant and more like the guys who shop there. There’s something really rewarding about taking an iconic brand, giving it new energy, and getting people to see it in a new light.”

“After the success of last year’s campaign in driving brand awareness and consideration, I believe this year’s effort will continue to turn heads, get customers thinking differently about Men’s Wearhouse, and deliver a few laughs along the way,” said Matt Repicky, SVP, Chief Brands Officer at Tailored Brands. 

“Our strategy is all about creating mass reconsideration, and there’s no better way to do that than with comedy."

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