McDonald's and TBWA\Paris launch P'tit Fish & Chips

A gourmet recipe that combines the codes of modern snacking, easy and practical to consume.  

P'tit Fish & Chips, (Little Fish & Chips) is a nomad product like us, designed to follow the rhythm of our lives and our cities. A cone made up of breaded bites of hake fish from sustainable MSC fishing, the traditional McDonald's Chip and a creamy tartar sauce.  

A real hands-free kit to enjoy with one hand, wherever you go! With this innovation, the whole world of street food has arrived at McDonald's. For the launch of this new product, TBWA\Paris developed a 360° campaign. This include a film highlighting, with a touch of humour, the possibility of going anywhere with this product, with a street treatment to recall the origin of this recipe.  

A digital activation, in the form of a competition, was also launched, inviting the French to take a journey through the city in the shape of a fish. The winner will have the chance to win a pair of limited edition sneakers, specially designed for this release.