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Bold director Camila Zapiola has teamed up with Wieden + Kennedy London and Marshalls (a US version of TK Maxx) to bring us a festive campaign full of swag.
In the first of these punchy 15” spots, Bold's Zapiola and DP Erik Wilson turn a parking lot into a stage fit for Queen B. Synchronised lighting illuminates the scene like a Christmas tree on steroids. Who knew a parking lot could look so glamorous?
And in the companion spot, a Christmas morning captured on a Bolt Motion rig at 300fps, serenely sets the scene before we see the reality of a chaotic Christmas morning as all hell breaks loose.
Lil’Cheescake proves the music and central performances from Amanda Bright and Marta Romero quite literally Puts A Bow On It.
Marshalls – Parking Lot
Marshalls – Christmas Morning
