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Make Your Money Move follows protagonist Mia as she saves, spends, and sends money through her Revolut app.
The story unfolds through fluidly choreographed sequences, transitioning from scene to scene with ease, rhythm, and a sense of playfulness, something that is prevalent in all of Vu’s work.
The young director who signed to Caviar late last year is known for his sharp, dance-driven choreography across Instagram and TikTok, where his presence has earned him more than half a million followers and tens of millions of likes. He has since worked with brands on social campaigns for Unilever featuring Ciara and Samsung.
Credits
View on-
- Production Company Caviar/London
- Director David Vu
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Credits
View on- Production Company Caviar/London
- Director David Vu
- Executive Producer Sorcha Shepherd
- Executive Producer Mia Powell
- Editing Work Editorial/London
- Editor Rebecca Luff
- Executive VFX Producer Alasdair Patrick
- VFX Creative Director Martin Waller
- VFX Producer Belle McLeary
- Production Services Let it Rip Pictures
- Executive Producer Tomasz Kulesza
- Producer Maruska Dukic
- Junior Producer Luiza Loures
- Creative Director Yasmin Hassan
- Producer Kwok Yau
- Production Designer Natalia Matejka
- DP Lazar Bogdanovic
- Post Producer Ella Marafini
- VFX Supervisor Wlodek Wilkos
- VFX Lead Mark Chapman
- Colorist Henry Howard
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Credits
powered by- Production Company Caviar/London
- Director David Vu
- Executive Producer Sorcha Shepherd
- Executive Producer Mia Powell
- Editing Work Editorial/London
- Editor Rebecca Luff
- Executive VFX Producer Alasdair Patrick
- VFX Creative Director Martin Waller
- VFX Producer Belle McLeary
- Production Services Let it Rip Pictures
- Executive Producer Tomasz Kulesza
- Producer Maruska Dukic
- Junior Producer Luiza Loures
- Creative Director Yasmin Hassan
- Producer Kwok Yau
- Production Designer Natalia Matejka
- DP Lazar Bogdanovic
- Post Producer Ella Marafini
- VFX Supervisor Wlodek Wilkos
- VFX Lead Mark Chapman
- Colorist Henry Howard
Vu works closely with his partner and creative director, Yasmin Hero; a dynamic duo celebrated for their impeccable style, sharp taste, and the effortlessly cool energy they bring to every project they work on together. The Creative Directors who led the campaign were already familiar with Vu’s viral work before selecting him as director, making this collaboration a particularly exciting opportunity to spotlight emerging talent.
Vu comments: “When Revolut said their next campaign was going to be about movement I knew it would be the perfect match. We together evolved the idea around it, letting the camera become part of the routine, constantly in motion throughout the film. Building the blocking from one spot to the next felt like choreographing a dance without actually dancing, which was a fun challenge, focusing purely on rhythm, movement and how every element in the frame worked together in harmony to make the transition from A to B feel fluid.”
Mia Powell, Executive Producer and Head of New Business at Caviar, added: “Breaking new talent in an age of advertising where so many play it safe with experienced directors has been a breath of fresh air. David brought graceful enthusiasm and meticulous attention to detail on set. It was wonderful to experience firsthand. He exudes cool, and it was such a pleasure watching that translate onto screen.”
