Mailchimp Your Marketing​

Intuit Mailchimp’s latest campaign, Mailchimp Your Marketing, designed by in-house creative agency Wink in partnership with PRETTYBIRD and award-winning director Kitao Sakurai. 

The campaign encourages skeptical marketers to embrace Mailchimp's advanced marketing toolkit and embark on a journey that is truly designed to push every marketer to do their best work.

From conception to execution, this campaign was designed to show marketers what Mailchimp can do, and in true Wink fashion, it pushes the boundaries in more ways than one, including:

Using Generative AI to prototype the look and feel of the campaign: The use of Gen AI allowed the team to perfect the art direction and wardrobe for the campaign, a process Wink is quickly becoming an expert in.

Demonstrating Wink's expertly absurd approach to B2B marketing: Wink’s greatest strengths lie in its knowledge of Mailchimp's business, its dedication to customers, and its ability to find creative solutions to B2B concepts while staying true to the brand's authentic look and feel. They then brought this campaign to life in partnership with Pretty Bird and award-winning director Kitao Sakurai.

Effectively communicating how to Mailchimp Your Marketing: The campaign demonstrates how the Mailchimp platform stands out with advanced automations, intelligent segmentation, multichannel capabilities, and Al-powered content creation – all while exemplifying what it means to Mailchimp Your Marketing by making a company's marketing… well… Mailchimp-y!