Kendall Jenner's an odds on favourite for Fanatics Sportsbook
Kendall Jenner stars in this Super Bowl spot for the online betting company as she leans into her persona as basketball's femme fatale.
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Credits
View on- Agency Production Company In-House
- Production Company OBB Media
- Director Michael Ratner
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Credits
View on- Agency Production Company In-House
- Production Company OBB Media
- Director Michael Ratner
- Production Co Fanatics Studios
- Executive Producer Matt King
- Executive Producer Johnny Dantonio
- Executive Producer Kendall Jenner
- Executive Producer Selena Kalvaria
- Executive Producer Michael Fitzsimmons
- Director Cameron Harris
- Executive Producer James Rowe
- Executive Producer Scott Ratner
- Executive Producer Michael Ratner
- Executive Producer Kfir Goldberg
- Executive Producer Simone Spira
- Talent Kendall Jenner
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Production Company In-House
- Production Company OBB Media
- Director Michael Ratner
- Production Co Fanatics Studios
- Executive Producer Matt King
- Executive Producer Johnny Dantonio
- Executive Producer Kendall Jenner
- Executive Producer Selena Kalvaria
- Executive Producer Michael Fitzsimmons
- Director Cameron Harris
- Executive Producer James Rowe
- Executive Producer Scott Ratner
- Executive Producer Michael Ratner
- Executive Producer Kfir Goldberg
- Executive Producer Simone Spira
- Talent Kendall Jenner
Fanatics Sportsbook's first-ever Big Game commercial puts Kendall Jenner in its starting line-up as part of the first production from the recently launched Fanatics Studios.
Created by Bolded and directed by Cameron Harris through OBB Media, the spot sees Jenner leans into the long-running internet joke that any basketball player who gets close to her is subject to... let's just say, consequences.
Fuelled by memes, real-life coincidences and fan speculation, the so-called ‘Kardashian Kurse’ isn’t denied but addressed head on, with Jenner making reference to her previous basketball boyfriends. With a wink and a nod, she reveals that while the internet has been speculating about the 'Kurse', she’s been doing something far more strategic; betting on it.
“As our first official Fanatics Studios project since launch, Bet on Kendall is exactly the kind of storytelling we are excited to be creating at Fanatics and OBB," said Michael D. Ratner, Founder & CEO of OBB Media and CEO of Fanatics Studios. "Content that's at the intersection of sports and culture, fit for the biggest stage in sports entertainment."
“The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory and unmistakingly of the moment," said Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming. "With Fanatics’ unparalleled cultural influence in sports, Bet on Kendall is the perfect way to bring Fanatics Sportsbook into the spotlight with Fanatics Studios and our incredible partners at OBB Media.”
